A New Era for Bugatti as Frank Heyl Takes the Helm as Director of Design

Revving into a thrilling new chapter, Bugatti, the paragon of automotive excellence, has anointed a fresh design luminary to helm its creative direction. Frank Heyl, a virtuoso with 15 years of Bugatti experience, now stands at the design crossroads
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Aaron Kelly

Motoring Editor at The Executive Magazine

In a defining moment for the world of luxury automotive design, Frank Heyl steps into the role of Director of Design at Bugatti after an illustrious 15-year tenure with the company. The transition follows the retirement of Achim Anscheidt, who now takes up an advisory position alongside CEO Mate Rimac. Heyl, who had served as Anscheidt's Deputy si...


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