Business

How AI is Reshaping the B2B CMO Landscape

In an era where data reigns supreme, B2B CMOs find themselves at the epicentre of a digital revolution. EssenceMediacom's latest insights unveil the mounting pressures and the transformative potential of AI in the marketing realm

Elizabeth Jenkins-Smalley

Editor In Chief at The Executive Magazine

In the fast-paced world of B2B marketing, the role of the Chief Marketing Officer (CMO) is undergoing a seismic shift. The digital transformation wave, which once seemed like a distant horizon, has now crashed onto the shores of the B2B landscape, reshaping everything in its path. With the rise of AI and data analytics, the modern CMO finds themse...

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