79% Downturn in Threads App Engagement

In a swift tale of digital ascent and unexpected descent, Meta's Threads App has traversed the gamut of social media fame. From skyrocketing registrations to a jaw-dropping 79% plummet in engagement, the app's trajectory is a compelling saga of highs and lows that leaves industry watchers intrigued and investors cautious
Picture of Alice Weil

Alice Weil

Features Editor at The Executive Magazine

Meta's Threads App, once the shining star of the social media landscape, has seen a staggering 79% drop in user engagement, marking a rapid turnaround from its initial surge.

In a recent report unveiled by the digital intelligence authority Similarweb, the allure of the Threads App has dimmed significantly. The platform's engagement, which soar...


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