Mercedes-Benz Unveils Next-Gen MBUX Virtual Assistant

Mercedes-Benz is setting a new benchmark in automotive excellence with the unveiling of its MBUX Virtual Assistant. This groundbreaking system redefines the relationship between driver and vehicle, merging sophisticated generative AI with intuitive design to offer an unprecedented level of personalised interaction
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Aaron Kelly

Motoring Editor at The Executive Magazine

Mercedes-Benz stands at the forefront of automotive innovation with the introduction of its latest advancement, the MBUX Virtual Assistant. This development heralds a new chapter in automotive user interfaces, delivering a highly personalised interaction between the driver and their vehicle through natural conversation.

Innovation at Its Core



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