In a strategic move set to revolutionise the marketing automation landscape, Merkle, a titan in customer experience (CX), and Agillic, specialists in omnichannel marketing, have announced their partnership. This collaboration is particularly significant for mid-sized, data-driven businesses, and is a boon for digital executives striving to maximise value efficiently within tight budgets.
Bobby Hollingsworth, Chief Growth Officer at Merkle, sheds light on the essence of this partnership, “I’d be lying if I said that it was press-release worthy to offer a platform that can turn data into customisable communication. So that’s not the story here. What makes our new partnership with Agillic special is the fact that we can empower businesses to reap the benefits of personalised marketing automation much faster. We know that a lot CMOs out there are a bit hesitant because maybe they don’t have time and resources to build extensive business cases or have had bad experiences putting their eggs in one basket. Hopefully this makes their decision a bit easier.”
He further elaborates on the operational dynamics and objectives, “Our Copenhagen office is just a 5-minute bike ride away from Agillic’s, and we really look forward to working closely together. The deal is straightforward: They deliver the software, we do the consulting and delivery. This means that we can meet more of the SMB market’s demands head on. Being able to accelerate value for that segment is a great add-on to our existing suite of CX services and products. We can’t wait to drive more value for our clients through marketing automation.”
Agillic, evolving from a MarTech start-up to a scale-up, brings to the table a digital platform adept at fostering sustainable customer relationships through personalised experiences. The partnership enhances Agillic’s ability to offer flexible and EU law-compliant marketing automation solutions, alongside Danish support.
Emre Gürsoy, CEO of Agillic, expresses his company’s alignment with Merkle, “As a company, we’re all about personalisation. That’s why we’re excited to launch this new collaboration with the like-minded thinkers and doers at Merkle. We have a lot of experience in helping companies connect their CDP, CMS, CRM, customer service, eCommerce, and business intelligence. And teaming up with top-tier CX experts, we now get the opportunity to meet the demands of a large, new customer base.”
Concluding with a forward-looking perspective, Gürsoy notes, “Our go to market strategy and Merkle’s vision is a great match. Not least for a wide range of businesses in the Nordics. We look forward to helping a lot of new clients.”