Bentley Motors has collaborated with the London-based fashion and lifestyle brand PICANTE to launch The Open Road Collection, a capsule collection that unites Bentley’s rich British heritage with PICANTE’s modern design perspective. The partnership celebrates the timeless appeal of the journey, encapsulating the joy of exploration and the rituals of travel in a range of exclusive, meticulously crafted garments.
A Tribute to the Journey
This collaboration draws its inspiration from the unique blend of experiences that define travel: the shared moments, the anticipation of discovery, and the nostalgia of the road. While the destination holds allure, The Open Road Collection emphasises the journey itself, reflecting Bentley’s philosophy that luxury lies in the experience, not just the outcome.
By exploring the intersection of fine craftsmanship and contemporary design, the collection evokes the freedom of exploring new horizons while honouring the legacy of both brands. The focus on enduring quality ensures that each piece evolves with the wearer, creating a personalised connection over time.
The Collection: A Fusion of Legacy and Modernity
The capsule consists of seven thoughtfully designed pieces, blending function and style. These include a leather bomber jacket, a Glenmerino lambswool sweater, a hoodie, t-shirts, a lambswool beanie, and a signature cap. All items align with PICANTE’s ethos of creating timeless, wearable souvenirs crafted for longevity.
At the heart of the collection lies the leather bomber jacket, a limited-edition item restricted to just 20 pieces. Crafted from premium cowhide leather, the jacket features Bentley’s iconic wings blind embossed on its exterior. The interior showcases Bentley’s signature diamond-in-diamond quilting, reminiscent of the marque’s luxurious car interiors. Designed to evoke the charm of a cherished heirloom, the jacket is finished with a numbered plaque in the inner pocket, symbolising its exclusivity and its potential to be passed down through generations.
A Meeting of Minds
The creative synergy between Bentley and PICANTE is evident in the thoughtful execution of the collection. Jude Taylor, PICANTE’s co-founder, spoke of the inspiration drawn from Bentley’s heritage, stating, “We love that Bentley has such a deep-rooted British heritage and it is something that we, as a brand, aspire towards. It has been amazing to work with them on this project and gain an understanding of the level of craft behind these iconic cars.”
For Saam Zonoozi, PICANTE’s co-founder, the project was an opportunity to delve into Bentley’s storied past. “We dug deep into the history of Bentley Motors, exploring their evolution over 100 years and pulling from their extensive archives. Taking these references and translating them into a graphic that speaks to our brand,” he explained. Notable design elements include the “Soho Crewe” text, a nod to the origins of both brands, seamlessly blending PICANTE’s urban roots with Bentley’s traditional craftsmanship.
Bridging Heritage and Innovation
The partnership between Bentley and PICANTE is a testament to the enduring allure of craftsmanship and the shared appreciation for storytelling through design. By reimagining the essence of travel and translating it into wearable luxury, The Open Road Collection offers discerning consumers an opportunity to own a piece of both brands’ legacies.