A bold step onto motorsport’s most celebrated stage
The partnership arrives as BEYOND Developments continues to build its international presence through carefully selected sporting alliances. The company has previously established relationships with Ascot and Royal Ascot as Official Real Estate Partner, alongside sponsoring the 15th Dubai Globe Soccer Awards, which celebrates international football’s most accomplished figures.
Silverstone’s legendary status within motorsport provides an ideal platform for brands that share values of precision and performance. The circuit has hosted Formula 1 racing since 1950 and remains one of the championship’s most historic venues, drawing hundreds of thousands of spectators annually to witness the sport’s fastest machines navigate its challenging layout.
Strategic alignment with sporting heritage
The collaboration reflects a deliberate approach to brand positioning within the luxury real estate sector. Adil Taqi, CEO of the organisation, emphasised the connection between sporting achievement and the company’s development philosophy. “Sport awakens ambition. It brings people together, sharpens perspective, and reminds us of what is possible, qualities that define the BEYOND experience,” he stated.
The partnership builds upon the developer’s growing portfolio of sporting associations, each selected to align with its core values of innovation and human achievement. This approach differs from traditional real estate marketing by focusing on experiential connections rather than purely transactional relationships.
Nick Read, Chief Commercial Officer of Silverstone, welcomed the collaboration, noting the alignment between the circuit’s heritage and the developer’s forward-thinking approach. “The Formula 1 British Grand Prix is where heritage, innovation, and entertainment come together, and BEYOND’s forward-thinking ethos aligns seamlessly with that spirit,” he explained.
Racing weekend spectacle
The 2025 Formula 1 British Grand Prix promises to deliver entertainment both on and off the track. Race weekend will feature a comprehensive concert programme including performances by Sam Fender, RAYE, Fatboy Slim, and Becky Hill, creating a multi-day festival atmosphere that extends beyond motorsport.
A particularly notable element involves McLaren Racing CEO Zak Brown, who will demonstrate the historic 1987 Williams FW11B during the weekend’s activities. This tribute to Formula 1’s golden era adds historical context to the modern racing spectacle, appealing to both longtime enthusiasts and newcomers to the sport.
The circuit’s facilities have undergone continuous development to enhance the spectator experience whilst maintaining its character as motorsport’s most traditional venue. These improvements support the event’s evolution from a single-day race to a comprehensive entertainment destination.
Broader market positioning
The partnership forms part of a wider strategy to establish the company’s presence across international markets through strategic brand associations. The developer operates under the OMNIYAT GROUP umbrella, which maintains a diversified portfolio spanning real estate, hospitality, commercial, and technology sectors.
The parent organisation has established ambitious growth targets, including an AED 100 billion total group portfolio target by 2030, with AED 50 billion in portfolio value committed specifically for new ventures. This financial backing provides the foundation for international expansion and premium positioning within competitive markets.
The company’s focus extends beyond conventional real estate development to creating environments that inspire elevated living experiences. This philosophy aligns with the values associated with premium sporting events, where performance, precision, and passion drive both participant and spectator engagement.
Global sporting platform strategy
Through its partnership with Silverstone, the developer reinforces its commitment to experiences that connect people to moments of inspiration and achievement. The collaboration represents more than traditional sponsorship, focusing instead on meaningful connections between brand values and sporting excellence.
The approach positions the company alongside other premium brands that utilise motorsport as a platform for international visibility and association with high-performance values. Formula 1’s global reach provides access to affluent audiences across multiple markets whilst maintaining alignment with luxury lifestyle positioning.
The partnership continues the developer’s pattern of selecting sporting events that combine tradition with innovation, appealing to audiences that value both heritage and forward-thinking approaches. This strategy supports the company’s evolution from regional developer to international lifestyle brand.
From Dubai’s dynamic real estate landscape to motorsport’s most celebrated stages, the company continues building its global presence through purposeful partnerships that reflect its core values of movement, imagination, and meaningful design.