Business, Marketing

Hilton’s Strategic Entry into the Metaverse Elevating Loyalty and Engagement

Hilton ventures boldly into the metaverse, joining forces with Paris Hilton's Slivingland on Roblox to offer a unique blend of digital and real-world rewards. This pioneering initiative, in partnership with 11:11 Media, marks a new era of loyalty programs, inviting users to explore an immersive Hilton experience while earning Hilton Honors perks

Alice Weil

Features Editor at The Executive Magazine

In an innovative move, Hilton is embracing the metaverse by launching a branded presence within Paris Hilton's Slivingland on Roblox. This initiative marks Hilton's inaugural venture into the metaverse, showcasing a strategic collaboration with Paris Hilton's 11:11 Media. The campaign aims to bridge the virtual experience with tangible rewards, of...

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