What does the future of social media marketing hold?

In a digital world that never sleeps, staying ahead of the curve is not just an advantage, it’s a necessity. The “Global Social Media Trends Report” by HubSpot and Brandwatch explores the future of social media marketing. The Executive Magazine analyses the data, revealing the transformative trends that are reshaping the way brands connect, engage, and grow in the social media world.

Navigating Inclusive Marketing in a Polarised Landscape

In a society vibrantly debating social issues, businesses find themselves navigating the delicate waters of inclusive marketing amidst surging culture wars. The rise of ‘woke’ culture beckons corporations to resonate with a socially aware demographic, yet a misstep could tarnish brands. We traverses the tightrope of inclusivity in marketing, shedding light on the quest for a balanced, authentic engagement amidst societal demands.

Influencer Marketing Unmasked: Brands Face a Regulatory Showdown

In the world of digital marketing, brands are caught in a whirlwind of regulatory scrutiny, as the spotlight intensifies on the explosive realm of influencer marketing. The Executive Magazine explore the clash between brands, influencers, and the watchful eyes of the UK Competition and Markets Authority and the Advertising Standards Authority

newcastle Hotel celebrates the city with a groundbreaking campaign

Part of the global Melia Hotel Group, INNSiDE Newcastle will celebrate its new Quayside location with a tribute to the ‘people of the city’ and a nod to the culture, communities and industries that they represent. The INNSiDERS of Newcastle campaign will bring together a small collective of the city’s cultural leaders who are making a difference in the city. The Executive Magazine takes a closer look.

what really matters to you?

Looking forward over the next 12 months, which area concerns you the most?