As we celebrate Google’s 25th anniversary, the spotlight shifts to Generation Alpha, those born between 2010 and 2025. This article explores how their diversity, digital nativity, and growing influence on family decisions are reshaping marketing strategies. Dive into the unique world of Gen Alpha, where the future of consumer engagement is being written.
In a digital world that never sleeps, staying ahead of the curve is not just an advantage, it’s a necessity. The “Global Social Media Trends Report” by HubSpot and Brandwatch explores the future of social media marketing. The Executive Magazine analyses the data, revealing the transformative trends that are reshaping the way brands connect, engage, and grow in the social media world.
In a society vibrantly debating social issues, businesses find themselves navigating the delicate waters of inclusive marketing amidst surging culture wars. The rise of ‘woke’ culture beckons corporations to resonate with a socially aware demographic, yet a misstep could tarnish brands. We traverses the tightrope of inclusivity in marketing, shedding light on the quest for a balanced, authentic engagement amidst societal demands.
In the world of digital marketing, brands are caught in a whirlwind of regulatory scrutiny, as the spotlight intensifies on the explosive realm of influencer marketing. The Executive Magazine explore the clash between brands, influencers, and the watchful eyes of the UK Competition and Markets Authority and the Advertising Standards Authority
From fast fashion to online marketplaces, retailers are facing accusations of playing a dangerous discount game. The Executive Magazine investigates the practice of deceptive discounts, where the lines between a true bargain and a cleverly disguised rip-off blur.
Part of the global Melia Hotel Group, INNSiDE Newcastle will celebrate its new Quayside location with a tribute to the ‘people of the city’ and a nod to the culture, communities and industries that they represent. The INNSiDERS of Newcastle campaign will bring together a small collective of the city’s cultural leaders who are making a difference in the city. The Executive Magazine takes a closer look.
