The Phenomenon of Stanley Cups: Analysing the TikTok-driven Sales Surge
In the whirlwind world of social media trends, Stanley's Quencher line has emerged as a surprising hero. Transcending its role as a mere water bottle, it has sparked a TikTok frenzy, translating into massive revenue growth. This article explores the strategic insights behind Stanley's viral success, offering valuable lessons for business leaders navigating the dynamic digital marketplace
Alice Weil
Features Editor at The Executive Magazine
