In the world of digital marketing, brands are caught in a whirlwind of regulatory scrutiny, as the spotlight intensifies on the explosive realm of influencer marketing. The Executive Magazine explore the clash between brands, influencers, and the watchful eyes of the UK Competition and Markets Authority and the Advertising Standards Authority
Influencer Marketing Unmasked: Brands Face a Regulatory Showdown Read More »
From fast fashion to online marketplaces, retailers are facing accusations of playing a dangerous discount game. The Executive Magazine investigates the practice of deceptive discounts, where the lines between a true bargain and a cleverly disguised rip-off blur.
The Rise of Deceptive Discounts: Implications for Retailers and Consumers Read More »
Part of the global Melia Hotel Group, INNSiDE Newcastle will celebrate its new Quayside location with a tribute to the ‘people of the city’ and a nod to the culture, communities and industries that they represent. The INNSiDERS of Newcastle campaign will bring together a small collective of the city’s cultural leaders who are making a difference in the city. The Executive Magazine takes a closer look.
newcastle Hotel celebrates the city with a groundbreaking campaign Read More »
