Gen Alpha: A Crucial Demographic for Contemporary Marketers

As we celebrate Google's 25th anniversary, the spotlight shifts to Generation Alpha, those born between 2010 and 2025. This article explores how their diversity, digital nativity, and growing influence on family decisions are reshaping marketing strategies. Dive into the unique world of Gen Alpha, where the future of consumer engagement is being written.
Picture of Elizabeth Jenkins-Smalley

Elizabeth Jenkins-Smalley

Editor In Chief at The Executive Magazine

As we mark the 25th anniversary of Google, it's imperative for marketers to turn their attention to Generation Alpha, the first cohort to be entirely born in a world influenced by this tech giant. Characterised by three distinct attributes: diversity, digital nativity, and decision-making influence, Gen Alpha encompasses individuals born from 2010...


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