2024 Marketing Trends: The Demand for ESG Integrity and Cost-Effectiveness

In 2024, the marketing world is transforming. Consumers now seek transparency and real value, pushing companies to authentically showcase their ESG credentials. This article explores how authenticity and strategic value are becoming the cornerstones of effective marketing
Picture of Elizabeth Jenkins-Smalley

Elizabeth Jenkins-Smalley

Editor In Chief at The Executive Magazine

As 2024 unfolds, businesses are grappling with the challenge of resonating with consumers who are increasingly mindful about their spending. Demonstrating robust environmental, social, and governance (ESG) principles has become critical for companies. At the same time, the dwindling patience for advertising, evidenced by consumers willing to pay f...


Subscribe To Continue Reading

This content is available for subscribers only. If you're an existing user, please login OTHERWISE you must subscribe to get access to exclusive content and the digital magazine...


Existing Users Login

Continue reading