As 2024 unfolds, businesses are grappling with the challenge of resonating with consumers who are increasingly mindful about their spending. Demonstrating robust environmental, social, and governance (ESG) principles has become critical for companies. At the same time, the dwindling patience for advertising, evidenced by consumers willing to pay f...
2024 Marketing Trends: The Demand for ESG Integrity and Cost-Effectiveness
In 2024, the marketing world is transforming. Consumers now seek transparency and real value, pushing companies to authentically showcase their ESG credentials. This article explores how authenticity and strategic value are becoming the cornerstones of effective marketing
Elizabeth Jenkins-Smalley
Editor In Chief at The Executive Magazine