Navigating the ‘Deepfake’ era – Understanding and addressing the risks

In an age where seeing is no longer believing, the emergence of deepfakes heralds a new chapter in the battle between fact and fabricated reality. Guest writer Matthew Newton discusses the insidious rise of this technology that can put words into the mouths of the unsuspecting, casting shadows of doubt across the pillars of truth
Picture of Elizabeth Jenkins-Smalley

Elizabeth Jenkins-Smalley

Editor In Chief at The Executive Magazine

In January 2024, an audio clip of US President Joe Biden circulated via a ‘robocall’ (see note) to primary voters in New Hampshire, discouraging Democrats from taking part. The major significance of this was not the message, but the fact the President never recorded the message - it was a deepfake and is unlikely to be the last in the US election....


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