Patagonia’s Founder Just Gave Away His $3 Billion Company

Patagonia announced new ownership today, nearly 50 years since founder Yvon Chouinard began his experiment in responsible business. Effective immediately, the Chouinard family has transferred all ownership
Picture of Elizabeth Jenkins-Smalley

Elizabeth Jenkins-Smalley

Editor In Chief at The Executive Magazine

Ownership has been passed to two new entities: Patagonia Purpose Trust and the Holdfast Collective. Most significantly, every dollar that is not reinvested back into Patagonia will be distributed as dividends to protect the planet.

The Patagonia Purpose Trust now owns all the voting stock of the company (two percent of the total stock) and exists ...

 

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