Return on Investment or Return on Life

After over 40 years in the UK’s financial advisory field, Max Horne has uncovered a critical flaw in the industry. Traditional financial advisors often prioritise clients’ money over their life’s vision, a strategy ill-suited for business owners and entrepreneurs. Instead of merely chasing a “Return on Investment,” Horne advocates for a shift towards a “Return on Life.” This new approach, championed by Lifestyle Financial Advisors, offers unbiased, client-centric guidance that aligns financial decisions with personal aspirations, ensuring that time, the most precious resource, is spent wisely and meaningfully
Picture of Elizabeth Jenkins-Smalley

Elizabeth Jenkins-Smalley

Editor In Chief at The Executive Magazine

Guest Author: Max Horne - The Lifestyle Funding Expert

After over 40 years in the UK's financial advisory field , I came to a critical realisation a few years ago that many financial advisors and wealth managers prioritise your money over  your life's  vision. This approach is totally unsuited to business building owners and entrepreneurs.

A...

 

Subscribe To Continue Reading

This content is available for subscribers only. If you're an existing user, please login OTHERWISE you must subscribe to get access to exclusive content and the digital magazine...

 

Existing Users Login

Continue reading