The Rise of Deceptive Discounts: Implications for Retailers and Consumers

From fast fashion to online marketplaces, retailers are facing accusations of playing a dangerous discount game. The Executive Magazine investigates the practice of deceptive discounts, where the lines between a true bargain and a cleverly disguised rip-off blur.
Picture of Alice Weil

Alice Weil

Features Editor at The Executive Magazine

Fast fashion giant Boohoo is in the spotlight for allegedly issuing deceptive discounts, leading to a potential settlement cost of $197m. The impact of this deceptive discount trend extends beyond a single retailer, raising concerns for the retail sector as a whole.

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