Vision is an Asset if Effectively Communicated

Dr. Oleg Konovalov, distills the critical role of a lucid, shared vision in driving organisational success. This incisive article presents a cogent argument for the necessity of a well-articulated corporate vision, providing a strategic framework for leaders to foster a unified and engaged workforce
Picture of Elizabeth Jenkins-Smalley

Elizabeth Jenkins-Smalley

Editor In Chief at The Executive Magazine

Written by Dr. Oleg Konovalov 

In 1957, when Godtfred Kirk Christiansen, president, and CEO of LEGO Group and the LEGO founder’s son established the base vision they had back in the day he was well known for calling around to random employees within the organisation at 02:00 am and asking them to recite what the brand vision was for Lego. That ...


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