Why the Twitter “X” Rebrand is an unmitigated disaster

A decision that sent shockwaves through the social media universe, Elon Musk's bold move to transform the troubled platform into "X" has left the industry scratching their heads. We unravel the reasons why this is a bad move for the brand, and the future implications it may have for the platform.
Picture of Alice Weil

Alice Weil

Features Editor at The Executive Magazine

In a daring move that has shaken the social media realm, Elon Musk's recent decision to rebrand Twitter as "X" has sent shockwaves through the industry. Far from being a mere name change, this enigmatic shift hints at a deep-seated trouble brewing beneath the surface, signalling the need for a revival that exceeds the ordinary.

It's no secret t...


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