Zeotap, a leading provider of enterprise customer data solutions in Europe, has announced the appointment of Roland Smertnig as Senior Advisor and Shareholder. Smertnig, who has over three decades of experience in the financial services industry, notably served as the Group Chief Growth Officer (Financial Services) and Investment Chair at Accenture DACH. His tenure at Accenture saw him managing a portfolio valued at $10 billion and leading multiple high-impact projects, including the creation of a pioneering cloud-based banking platform.
In his new role at Zeotap, Smertnig’s deep expertise and extensive network within the IT and software sectors are expected to drive strategic partnerships and accelerate enterprise growth within the banking industry. This aligns with Zeotap’s objective of utilising its Customer Data Platform (CDP) technology to enhance data-driven strategies in banking and adjacent sectors.
Daniel Heer, Co-founder and CEO of Zeotap, commented on the appointment, stating, “Roland brings a trove of experience and a forward-thinking approach to the banking sector, which will be crucial in refining our strategic direction. His background in cloud-based solutions will greatly aid our efforts in assisting banks with their digital transitions.”
Smertnig is set to significantly influence the strategic trajectory of Zeotap’s CDP offerings, with a particular focus on advancing digital transformation efforts for banks. His prior experience in overseeing large-scale IT integrations and major cloud transformation projects will be instrumental in helping financial institutions modernise their core operations, explore new business models, and enhance customer service and experience.
Expressing his enthusiasm about his new position, Smertnig said, “I am thrilled to join Zeotap and contribute towards its commitment to the banking industry through advanced data management technology. My aim is to utilise my background to propel Zeotap’s clients toward unprecedented success in their digital transformation endeavours, thereby setting new benchmarks in innovation and customer satisfaction in the banking sector.”
Smertnig’s strategic acumen and expertise are poised to significantly bolster Zeotap’s capabilities in delivering cutting-edge CDP solutions to the banking sector, marking a pivotal moment in the company’s development and its dedication to leading digital transformation across the industry.
