The 2025 Formula 1 season reveals significant shifts in team sponsorship values, with Ferrari securing a landmark deal that places them alongside Red Bull at the pinnacle of commercial partnerships. This reconfiguration of F1’s financial ecosystem demonstrates the continued appeal of the sport to major corporate investors despite global economic pressures.
According to detailed analysis from motorsport financial specialists, the traditional sponsorship hierarchy has undergone notable changes this year. Ferrari’s partnership with technology giant HP now matches the previously unrivalled Oracle-Red Bull agreement, creating a tied position at the top of F1’s most valuable sponsorships.
1. Oracle and Red Bull – £100 million
Red Bull’s partnership with American technology corporation Oracle maintains its position as joint-highest valued team sponsorship in Formula 1. The £100 million annual agreement delivers far more than financial backing, providing the championship-winning team with critical technological advantages.
Team officials report that Red Bull processed over 150 billion race strategy simulations through Oracle Cloud Infrastructure during the 2024 season alone. This immense computational capability has contributed significantly to their recent on-track dominance, transforming how the team approaches race weekends through data-driven strategy development.
The partnership exemplifies the evolution of modern F1 sponsorships beyond simple branding exercises into genuine technological collaborations that directly influence performance outcomes.
2. HP and Ferrari – £100 million
Ferrari’s newly established partnership with HP brings the Italian racing giant level with Red Bull in sponsorship value at £100 million per season. The timing proved particularly fortuitous, coinciding with Lewis Hamilton’s headline-generating move to Ferrari for 2025.
The arrangement grants the Scuderia access to HP’s advanced computing technologies and infrastructure, creating a mutually beneficial relationship between the historic racing team and the multinational technology firm. This partnership enables Ferrari to leverage cutting-edge hardware and software solutions in their pursuit of championship success.
The HP branding now features prominently on Ferrari’s iconic red cars, creating a powerful visual association between the two globally recognised brands.
3. Aramco and Aston Martin – £75 million
Aston Martin’s partnership with Saudi Arabian petroleum corporation Aramco secures third position in the sponsorship value rankings at approximately £75 million annually. The arrangement represents a significant investment in the British racing team’s ambitious long-term development programme.
Aramco maintains a unique dual presence in Formula 1, simultaneously sponsoring both the Aston Martin team and the championship itself. Their branding appears prominently on Fernando Alonso and Lance Stroll’s racing cars while also featuring at numerous Grand Prix circuits throughout the season.
The company strengthened its commitment to Aston Martin last year by becoming their exclusive title sponsor, further cementing the relationship between the two organisations.
4. Petronas and Mercedes – £70 million
Mercedes benefits from the fourth most valuable team sponsorship through their enduring relationship with Malaysian oil company Petronas, valued at approximately £70 million annually. The partnership has become one of the most visually distinctive in Formula 1, with Petronas’ turquoise branding firmly established as part of Mercedes’ identity.
The collaboration has spanned Mercedes’ most successful competitive era in the sport, with the Petronas logo prominently displayed throughout their period of championship dominance. Beyond financial support, the technical partnership has contributed to powertrain development and performance optimisation.
This long-standing arrangement demonstrates the value of sponsorship stability, allowing both brands to build strong mutual associations over multiple seasons.
5. Stake and Sauber – £50 million
Completing the top five financial partnerships is Sauber’s arrangement with Australian company Stake, valued at approximately £50 million per season. The company previously maintained a lower-profile sponsorship with Alfa Romeo before substantially increasing their investment to become Sauber’s primary title sponsor for the 2024 season.
This significant escalation in financial commitment highlights how Formula 1 continues to attract emerging brands seeking global exposure. The sport’s expanding audience across traditional broadcast and digital platforms offers commercial partners unprecedented reach across diverse international markets.
The Sauber team, which will transition to become Audi’s factory outfit in coming seasons, benefits from this substantial financial backing during their critical development phase ahead of the manufacturer’s official entry to the grid.