Reapit has welcomed seasoned marketing executive Patrick Aalbers as its new Chief Marketing Officer, effective 1 September 2025. With a career spanning more than two decades in high-growth software-as-a-service companies, Aalbers brings a rare blend of strategic vision and operational execution.
Most recently serving as CMO at Aareon Group, Europe’s premier property management software provider, he demonstrated how marketing can evolve from a support function into a core driver of revenue and growth. At Reapit, Aalbers will leverage this experience to shape marketing strategy across global markets during a pivotal period of expansion.
Transforming Marketing into Strategic Growth
Aalbers’ appointment aligns closely with Reapit’s operational focus on the property sector. At Aareon, he repositioned marketing as a growth catalyst, combining analytical rigour with creative strategy to deliver measurable improvements in market positioning and revenue generation.
At Reapit, he will oversee the company’s entire marketing portfolio, from brand management and demand generation to product marketing and corporate communications. His mandate is to ensure every marketing initiative not only strengthens Reapit’s global presence, but aligns seamlessly with sales operations to accelerate FY26 growth objectives.
Driving Global Market Expansion
The appointment comes as Reapit continues to expand across Europe, North America, Africa, the Middle East, Australia, and New Zealand. Its comprehensive suite of business technology solutions serves estate agencies of all sizes from independent operators to large corporate networks, facilitating lead generation, sales management, lettings administration, property management, client accounting, and analytical reporting.
“Patrick brings a rare combination of strategic thinking and operational execution, his track record in SaaS and his ability to build marketing teams that deliver measurable results make him a great fit for Reapit. We’re thrilled to welcome him to the team.“
Mark Armstrong, CEO of Reapit
With over 1.2 million properties currently managed through its platforms and a robust global network of 95,000 agents across 19,000 branches, Reapit possesses unmatched market intelligence. This data advantage positions the company to execute highly targeted marketing campaigns and form strategic partnerships worldwide.
Leading Through Technology and Insight
Reapit’s appointment of a seasoned CMO reflects broader trends in property technology that companies are increasingly investing in sophisticated marketing strategies to maintain competitive advantage. With Aalbers at the helm, Reapit is poised to harness its technology, data, and global footprint to further cement its leadership in estate agency software.
“I’m excited to join Reapit at such a dynamic time, the company has a strong foundation, a clear vision, and a talented team. I look forward to helping accelerate growth and deliver even more value to our customers.”
Patrick Aalbers, CMO of Reapit.
The combination of experienced marketing leadership and technology-driven insights ensures Reapit remains agile, innovative, and capable of delivering solutions that connect property professionals with buyers, sellers, tenants, and landlords across multiple markets.