Alexander McQueen the latest brand to launch on Tmall Luxury Pavilion

Picture of Jack Bell

Jack Bell

Technology Correspondent at The Executive Magazine

Famed British fashion designer
Alexander McQueen has become the latest in a growing list of luxury brands to
launch a virtual store on Tmall Luxury Pavilion, Chinese retailer Alibaba Group’s
platform for premium brands.

Becoming the first online store in
China that is directly run by the brand itself, rather than through a local
partner, the s...


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