In a strategic move aimed at fortifying its governance and strategic vision, AppLovin Corporation proudly announced the appointment of Barbara Messing, former Chief Marketing and Communications Officer of Roblox, to its distinguished Board of Directors today.
Adam Foroughi, Co-founder, CEO, and Chairperson of AppLovin, expressed enthusiasm about the appointment, noting, “We welcome Barbara as an esteemed advisor and valuable addition to the AppLovin board. Her extensive leadership in marketing across notable brands such as Roblox, Walmart, TripAdvisor, Hotwire, and Overstock will be instrumental as we continue to leverage our innovative technology to enhance customer engagement and drive growth.”
Barbara Messing brings a wealth of experience to her new role. Before her tenure at Roblox, she held pivotal roles including Senior Vice President, Chief Marketing Officer of Walmart US, and Vice President and Chief Marketing Officer at TripAdvisor, Inc. Her career spans over two decades, marked by strategic achievements in brand management and customer acquisition.
“I am honoured to join Adam and the esteemed board of AppLovin,” remarked Messing. “I am eager to contribute to AppLovin’s journey of delivering shareholder value through impactful customer connections. Together with the team, I look forward to exploring new opportunities and contributing to the company’s continued success.”
Currently serving on the board of Vacasa, a leading vacation rental management platform, Barbara Messing has previously held board positions at Overstock.com, Inc. and XO Group, Inc., prior to its merger with WeddingWire.
AppLovin’s board, renowned for its diverse expertise, now includes influential figures such as Adam Foroughi; Herald Chen, former President and CFO of AppLovin; Craig Billings, CEO of Wynn Resorts; Margaret Georgiadis, CEO of Montai Health and CEO-Partner at Flagship Pioneering; Alyssa Harvey Dawson, Chief Legal Officer and Corporate Secretary of HubSpot; Ted Oberwager, Managing Director at KKR; Eduardo Vivas, CEO of Curated.com; Todd Morgenfeld, former CFO and Head of Business Operations at Pinterest; and now Barbara Messing.
The addition of Barbara Messing to AppLovin’s board underscores the company’s commitment to strategic leadership and innovation in the marketing technology sector. Her appointment is expected to bolster AppLovin’s capabilities in navigating complex market dynamics and driving sustainable growth in the competitive digital landscape.