Author name: Elizabeth Jenkins-Smalley

Organisations are rethinking talent in the age of AI. Microsoft’s 2025 Work Trend Index shows 78% of leaders are exploring AI-specific roles, while hybrid teams combine human insight with digital capability. Organisations that integrate AI thoughtfully, empower employees, and redesign workflows are unlocking growth, innovation, and strategic advantage, positioning themselves to lead in the workforce of tomorrow

According to the Avanade AI Value Report 2025, mid-market companies are approaching AI with purpose and optimism. While 96% use AI to guide decisions, only 26% fully trust outputs, reflecting measured adoption. Organisations are gaining experience with proven platforms, investing in workforce capability, and embedding responsible practices, turning AI into a driver of both immediate value and future growth

Revolutionary research from Zopa Bank and Juniper Research reveals UK banks will invest £1.8 billion in Generative AI by 2030, delivering equal cost savings whilst transforming operations and enhancing customer service across the banking sector

Leaders today face a paradox: while data volumes have surged, extracting genuine commercial value remains difficult. Research from MIT’s Center for Information Systems Research shows top-performing organisations derive significantly more revenue from data than peers, while McKinsey finds around one-third of global companies see untapped potential. Generative AI converts static information into intelligence, enabling automated decisions and new revenue streams