Author name: Elizabeth Jenkins-Smalley

According to the 2025 B2B Thought Leadership Impact Report by Edelman and LinkedIn, influence in B2B purchasing goes beyond obvious decision-makers. Hidden buyers hold significant authority yet often remain overlooked. With insights from Matt Dixon, Anthony Marshall (IBM), Elisabeth S. Bolshaw (EY), and Jeff Potter (KPMG), the report shows how high-quality thought leadership engages these stakeholders, builds credibility, and transforms them into powerful advocates

The University of Greenwich and the University of Kent have announced plans to create the UK’s first super-university, uniting under a single structure while preserving their distinct identities, with comment from Professor Jane Harrington and Professor Georgina Randsley de Moura. The London and South East University Group aims to become the South East’s largest higher-education institution, expanding research, tackling skills gaps, and offering students enhanced opportunities across London and Kent

Have we found what’s driving the transformation of the C-suite? Deloitte’s analysis of 46,000 postings shows Fortune 500 executive teams grew 23 percent since 2018, with individual roles expanding over 20 percent. Leaders like Maria Minetti at CBRE highlight adapting structures for growth, while Jeff Constable of Korn Ferry stresses technology and data’s central role, underscoring a shift toward collaborative, strategically integrated leadership