James Purcell, Founder and Managing Director of Love Warranty, discusses his ambitious plans to revolutionise the automotive warranty sector through cutting-edge artificial intelligence in this exclusive interview with The Executive Magazine
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In this exclusive interview with The Executive Magazine, Jill Tipping, co-founder of Pavelka, reflects on transforming workplace wellbeing across continents through her Four Element philosophy. She discusses the decade-long Cisco partnership that has cultivated 500 global ambassadors, reveals insights from pioneering dual-coach leadership development, and explores how technology and human connection will shape corporate wellbeing’s future
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In an exclusive interview with The Executive Magazine, Andreas Adamides, CEO of Helm Club, discusses how the UK’s most established founder network has maintained its position for over two decades by prioritising depth over breadth and trust over transaction
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According to LinkedIn’s 2025 B2B Marketing Benchmark, 94% of marketers agree that trust has become the defining measure of success. As brands move beyond polished campaigns, user-generated content is emerging as a powerful driver of credibility, proving that in B2B, authentic voices are now the most influential form of marketing
UGC Is Redefining Trust in B2B Marketing Read More »
In an era where artificial intelligence dominates boardroom discussions and strategic planning sessions, business leaders across industries find themselves navigating uncharted territory. In this exclusive interview with The Executive Magazine, Nick Tzitzon, Vice Chairman of ServiceNow and former Executive Vice President at SAP, discusses the challenges facing today’s executives, the evolving nature of leadership, and how organisations can harness AI’s potential whilst maintaining their human edge
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OneAdvanced has emerged as a definitive force in transforming how businesses integrate artificial intelligence into their core operations. Rather than treating AI as peripheral technology, the company delivers sector-specific solutions that fundamentally reshape workflows across healthcare, government, and professional services. This approach positions OneAdvanced at the centre of a critical business evolution – one where intelligent automation becomes embedded in daily operations rather than remaining an experimental afterthought
Redefining Value Through Intelligent Sector-Specific AI Read More »
New research by Content Marketing Institute and MarketingProfs (2025) reveals that B2B marketing success hinges on human capability, not just technology. While AI boosts productivity, Bria Bell (JPMorgan Chase & Co.) and Ann Handley (MarketingProfs) emphasise that strategic thinking, creative problem-solving, and cross-functional alignment drive lasting results. Investment in people, alongside AI, delivers superior performance and measurable value
Investment in People Drives B2B Marketing Success Read More »
According to the 2025 B2B Thought Leadership Impact Report by Edelman and LinkedIn, influence in B2B purchasing goes beyond obvious decision-makers. Hidden buyers hold significant authority yet often remain overlooked. With insights from Matt Dixon, Anthony Marshall (IBM), Elisabeth S. Bolshaw (EY), and Jeff Potter (KPMG), the report shows how high-quality thought leadership engages these stakeholders, builds credibility, and transforms them into powerful advocates
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OXCCU has secured £20.75 million from IAG, Safran, Orlen, Aramco Ventures, and Eni Next to advance its waste carbon conversion technology. CEO Andrew Symes leads the Oxford University spin-out as it addresses aviation’s production cost barriers. With demonstration facilities at London Oxford Airport and backing from Clean Energy Ventures and IP Group, commercialisation of sustainable aviation fuel accelerates
Oxford Tech Venture Attracts $28m from Aviation Giants Read More »
Studies from Edelman, LinkedIn, Gartner, the Content Marketing Institute, and Glassdoor show that B2B organisations partnering with credible industry voices achieve higher engagement, stronger thought leadership, and measurable business outcomes. From driving 67% higher conversion rates to attracting 2.5x more talent applications, authentic collaboration and substantive content are now essential for organisations seeking lasting authority in their sectors
The Industry Voices Redefining B2B Influence Read More »
