Author name: Alice Weil

Features Editor at The Executive Magazine

What does the future of social media marketing hold?

In a digital world that never sleeps, staying ahead of the curve is not just an advantage, it’s a necessity. The “Global Social Media Trends Report” by HubSpot and Brandwatch explores the future of social media marketing. The Executive Magazine analyses the data, revealing the transformative trends that are reshaping the way brands connect, engage, and grow in the social media world.

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Discovering the top Tech Investments: A Comprehensive Guide for 2024 Budgeting

As 2024 nears, businesses face a sea of tech investment choices. This array of options holds the promise of boosting competitive edges and improving operations. However, deciding where to invest, especially when technology is evolving rapidly, can be challenging. This guide aims to simplify the tech investment landscape, providing a clear roadmap for businesses with different budgets, ensuring each investment moves them closer to their goals in the digital age.

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CEOs and Social Media: A Ladder to Growth or a Slippery Slope?

A CEO’s personal brand is a beacon that can significantly impact organisational reputations. The digital age poses a pertinent question: should CEOs venture into the world of social media? Platforms offer a tantalising promise of unbridled engagement and a humanised brand persona. However, with every tweet, post, or share, comes the potential to either elevate or tarnish a brand’s image

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Navigating Inclusive Marketing in a Polarised Landscape

In a society vibrantly debating social issues, businesses find themselves navigating the delicate waters of inclusive marketing amidst surging culture wars. The rise of ‘woke’ culture beckons corporations to resonate with a socially aware demographic, yet a misstep could tarnish brands. We traverses the tightrope of inclusivity in marketing, shedding light on the quest for a balanced, authentic engagement amidst societal demands.

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Circles Redefines Employee Well-being and Interconnectivity for the Modern Workplace

In an era where the traditional boundaries of work are being remodelled, the quest for a harmonious work-life balance and enriched employee interactions stands paramount. Circles, a vanguard in crafting employee experience solutions, and a notable subsidiary of Sodexo, emerges as a harbinger of this new epoch

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UK Regulatory Approval Paves Way for Microsoft’s $69 Billion Acquisition of Activision Blizzard

In a significant turn of events, Microsoft has successfully navigated the regulatory maze to secure a nod from the UK’s CMA for its colossal $69 billion acquisition of Activision Blizzard Inc. This approval propels the tech giant closer to sealing the largest gaming deal in history

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