Author name: Harrison MacManus

Features Contributor at The Executive Magazine | Yacht Broker at Cecil Wright

Princess Yachts Unveils New Brand Positioning in Collaboration with IPG-X

Poised at the intersection of tradition and innovation, Princess Yachts has unveiled a bold new brand identity that reinforces its legacy of British craftsmanship. Collaborating with luxury agency IPG-X, the company introduces “Distinction in Detail,” a positioning that elevates its commitment to precision, design, and the artistry behind every yacht

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Ferrari Trento Toasts Team Luna Rossa Prada Pirelli for the 37th America’s Cup

A momentous occasion was marked as Team Luna Rossa Prada Pirelli unveiled their new AC75 foiling yacht, christened with a bottle of Ferrari Maximum Blanc de Blancs. This ceremony heralds the team’s preparation for the 37th America’s Cup in Barcelona, showcasing a renewed collaboration with Ferrari Trento that promises to bring Italian excellence and innovation to the forefront of the prestigious sailing competition

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