Author name: Molly Ferncombe

Features Editor at The Executive Magazine

Avatar photo

The AI Edge Every Business Needs in Customer Service

Recent McKinsey research reveals how organisations achieve remarkable results through intelligent automation, with some reducing service interactions by 40-50% whilst doubling customer self-service adoption rates. The research estimates that global banking alone could unlock up to $1 trillion in additional annual value through AI technologies, with customer service transformation representing a significant portion of this opportunity across multiple industries

The AI Edge Every Business Needs in Customer Service Read More »

AI Transforms Digital Currency Development

Artificial intelligence is transforming how cryptocurrencies are designed and deployed. Research led by a senior developer at Adobe Systems, in collaboration with Bangladesh’s leading universities, demonstrates that AI can autonomously create digital currencies, enforce advanced security protocols, and manage blockchain networks that promise faster development, enhanced security, and financial systems that adapt seamlessly to evolving markets and regulations

AI Transforms Digital Currency Development Read More »

How Successful Leaders Master AI Implementation

Fresh insights from MIT reveal that success in AI isn’t about chasing the newest technology or building complexity for its own sake. The most effective organisations leverage external expertise, embed AI deeply into workflows, and empower front-line managers to make decisions. By following this playbook, they consistently convert AI investments into measurable business impact, while others remain stuck in perpetual experimentation

How Successful Leaders Master AI Implementation Read More »

The Executive’s Guide to Elite Pilates

For executives who demand measurable returns on every investment, Pilates delivers tangible gains in both physical performance and mental focus. From Notting Hill’s discreet Pilates in the Clouds and Nobu Pilates in Marylebone, to Dubai’s HWH Studio overlooking the Arabian Gulf and Manchester’s pioneering Health Lab with infrared technology, these spaces redefine what a fitness destination can be

The Executive’s Guide to Elite Pilates Read More »

The Machine Web Revolution: The Future of Search

Google’s AI Mode is transforming how people discover and interact with information online. By replacing traditional search results with AI-generated summaries, it reshapes digital visibility, content strategy, and customer engagement. For organisations, success increasingly depends on establishing authority, producing high-quality content, and being referenced within AI systems. These are the foundations for credibility and sustained market positioning

The Machine Web Revolution: The Future of Search Read More »

How Corporate Culture Drives Digital Dominance

McKinsey research reveals a widening gap in digital performance: while many senior leaders report underwhelming returns on their technology investments, a select group of organisations consistently outpace their peers, often doubling success rates and redefining their market position. The distinction lies not in the tools they adopt, but in how leadership drives cultural change, restructures operations, and embeds strategic decision-making processes. These practices, McKinsey notes, are not industry-specific but widely applicable to any organisation willing to lead with intent and transform from within

How Corporate Culture Drives Digital Dominance Read More »

Specialist vs Generalist AI Models in Business

The long-held belief that larger artificial intelligence models inherently deliver better results is facing increasing scrutiny as organisations move into more specialised, professional domains. Recent advances across healthcare, financial services, and the legal sector point to a shift in AI strategy, one where professional-grade reasoning is beginning to outweigh generalised versatility. This evolution challenges the conventional wisdom that scale equals performance, highlighting that in high-stakes, regulated environments, context-specific expertise often proves more valuable than broad capability

Specialist vs Generalist AI Models in Business Read More »

How Content Is Raising Capital for Founders in 2025

Traditional fundraising is evolving as successful founders discover that strategic content creation can be their most powerful tool for attracting investment. By building visibility and demonstrating thought leadership, entrepreneurs are transforming how they approach capital raising. This shift from passive networking to active content engagement offers founders unprecedented opportunities to showcase their vision before stepping into any boardroom

How Content Is Raising Capital for Founders in 2025 Read More »

The Line Between Automation and Authenticity in branding

Corporate communications departments face an unprecedented challenge. AI promises to revolutionise content creation at scale, yet the very efficiency it delivers threatens to erode the distinctive voice that differentiates successful brands from their competitors. As algorithms increasingly shape corporate messaging, the question becomes not whether to embrace automation, but how to harness its power without sacrificing the authentic identity that connects with customers and drives business results

The Line Between Automation and Authenticity in branding Read More »

Net Zero’s Rising Role in Corporate Brand Identity

Corporate boardrooms have witnessed a fundamental shift as climate targets migrate from sustainability reports to strategic planning sessions. Environmental performance now influences brand perception, consumer loyalty, and competitive positioning across industries. Companies that once treated carbon neutrality as regulatory compliance now leverage it as a core differentiator, responding to stakeholder demands for authentic environmental accountability. This transformation reflects a broader evolution where sustainability credentials determine market success alongside traditional financial metrics

Net Zero’s Rising Role in Corporate Brand Identity Read More »