Author name: Molly Ferncombe

Features Editor at The Executive Magazine

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Why AI Is Becoming Essential in B2B Influencer Marketing

Artificial intelligence is helping B2B marketers tackle long-standing challenges, from identifying niche influencers to optimising content and tracking performance. The Influencer Marketing Hub 2025 B2B Benchmark Report shows that teams applying AI strategically outperform manual approaches, building stronger engagement, more credible partnerships, and measurable results, all while preserving the authentic insights that make influencer marketing effective

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Leading the Agentic AI Revolution

QuantumBlack’s latest analysis shows AI agents now complete complex tasks twice as fast as a year ago, signalling a major shift in enterprise performance. HSBC, Unilever and Rolls-Royce are among the organisations already experimenting with agentic systems to accelerate compliance, innovation and engineering insight, evidence that corporate AI adoption is moving rapidly from theory to practice

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UGC for B2B: Everything You Need to Know

User-generated content is reshaping B2B marketing. Research from G2, Bazaarvoice, Execfluence and TrustRadius reveals that 89% of buyers check review sites before purchasing, whilst Stackla data shows brands achieve 29% higher conversions with UGC. Studies from Forrester, Sopro, and Impression Digital demonstrate that peer reviews now outweigh vendor messaging, with B2B buyers trusting customer content 16% more than traditional marketing materials

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Hublot Brings Fluid Design with Arsham Splash

Swiss watchmaker Hublot has joined forces with American artist Daniel Arsham to create the MP-17 Meca-10 Arsham Splash Titanium Sapphire, a limited edition of 99 pieces. Combining Arsham’s “fictional archaeology” vision with Hublot’s technical mastery, the watch blends sculptural form, innovative materials, and skeletonised mechanics. CEO Julien Tornare describes the collaboration as “a discovery of new design and perception.”

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Capricorn Enters the Hypercar Arena with 01 Zagato

German lightweight specialists Capricorn debut the 01 Zagato, a hypercar merging motorsport-grade carbon fibre, a supercharged 5.2-litre V8, and a manual gearbox for pure driving engagement. Limited to 19 bespoke examples and designed by Milan’s Zagato, it combines blistering performance with refined craftsmanship, analogue instrumentation, and a driver-focused cabin, marking the beginning of a bold new Capricorn lineage

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Elevating Italy’s Luxury Family Resort Experience

Opening in May 2026, Cavallino Bianco Caorle-Venezia brings the multi-award-winning family hospitality model of Ortisei to the Adriatic coast. Conceived by Ralph A. Riffeser, the resort combines coastal charm, contemporary design, and thoughtfully curated experiences, offering families a destination where comfort, privacy, and connection meet Italian luxury

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Executive Interview: Izzy Rivers

Izzie Rivers, CEO of Realm B2B, joins The Executive Magazine in an exclusive interview to discuss the transformative potential of AI in marketing. She argues that holistic AI breakthroughs hinge on companies being prepared to embrace the “Innovation Paradox”, meaning they must agree to undermine their existing business models. She explains the need for strategic thinking rather than endpoint AI adoption and why genuine disruption often comes from unexpected sources

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With AI, Being First Doesn’t Matter. Being Bold Does

Whilst 95% of AI pilots crash and burn, delivering no economic value, a select few organisations are achieving extraordinary breakthroughs—slashing operational times from hours to minutes and unlocking entirely new revenue streams. The difference isn’t technological prowess or timing; it’s the courage to abandon incremental thinking and completely reinvent core business processes. As ServiceNow’s Matt Higham warns, companies clinging to cautious experimentation whilst competitors embrace radical transformation may find themselves in an impossible position: not just behind the curve, but permanently left behind

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