Author name: Molly Ferncombe

M&C Saatchi Group has unveiled a transformative strategy that promises to redefine how brands harness cultural influence in today’s fragmented media landscape. The announcement of ‘Cultural Power’ marks a bold step towards revolutionising brand engagement, setting the stage for the company’s landmark 30th anniversary celebrations and comprehensive global rebrand in March 2025

Social media has become a powerful force in reshaping the music industry, turning unknown artists into overnight sensations and redefining how audiences discover and connect with new sounds. Platforms like TikTok and Instagram now drive trends, push songs up the charts, and give musicians direct access to their fans—bypassing traditional industry gatekeepers. As algorithms become the new tastemakers, the journey to musical stardom is faster and more unpredictable than ever before

Human attention spans are shrinking, and brands face an ever-growing challenge to capture consumer focus in a world flooded with distractions. Enter the era of micro-moments—those split-second opportunities where consumers turn to their devices for instant answers or swift solutions. Brands that master these fleeting interactions stand to gain more than just attention; they can turn brief engagements into lasting conversions

The digital landscape is rapidly transforming as search behaviour moves beyond traditional engines like Google. Today, platforms like TikTok, Instagram, and Amazon are redefining how users discover brands, products, and inspiration. To stay relevant, businesses must master multi-platform SEO, ensuring their content remains visible across a range of dynamic channels

Henry Ford once said; “Stopping advertising to save money is like stopping a watch to save time.” During economic uncertainty, many companies instinctively cut marketing budgets, but history shows that maintaining or even increasing advertising efforts can lead to stronger visibility and resilience. This article highlights why strategic advertising is essential for businesses looking to thrive amidst challenges

Is investing in influencer marketing a sound strategy? As brands seek to establish authentic connections with consumers, influencers have become valuable partners in converting trust and engagement into tangible business results. The Executive Magazine explores this new era of digital marketing