UGC for B2B: Everything You Need to Know
User-generated content is reshaping B2B marketing. Research from G2, Bazaarvoice, Execfluence and TrustRadius reveals that 89% of buyers check review sites before purchasing, whilst Stackla data shows brands achieve 29% higher conversions with UGC. Studies from Forrester, Sopro, and Impression Digital demonstrate that peer reviews now outweigh vendor messaging, with B2B buyers trusting customer content 16% more than traditional marketing materials
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