Author name: Molly Ferncombe

Features Editor at The Executive Magazine

Net Zero’s Rising Role in Corporate Brand Identity

Corporate boardrooms have witnessed a fundamental shift as climate targets migrate from sustainability reports to strategic planning sessions. Environmental performance now influences brand perception, consumer loyalty, and competitive positioning across industries. Companies that once treated carbon neutrality as regulatory compliance now leverage it as a core differentiator, responding to stakeholder demands for authentic environmental accountability. This transformation reflects a broader evolution where sustainability credentials determine market success alongside traditional financial metrics

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The Line Between Automation and Authenticity in branding

Corporate communications departments face an unprecedented challenge. AI promises to revolutionise content creation at scale, yet the very efficiency it delivers threatens to erode the distinctive voice that differentiates successful brands from their competitors. As algorithms increasingly shape corporate messaging, the question becomes not whether to embrace automation, but how to harness its power without sacrificing the authentic identity that connects with customers and drives business results

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Why You Should Consider a Personal Content Strategy in 2025

Strategic content creation has evolved beyond marketing departments to become a vital leadership asset. Progressive executives now harness thoughtful digital communication to build credibility, establish authority and drive tangible business outcomes. Far from simply maintaining visibility, the judicious development of a content presence offers measurable competitive advantages that compound over time

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Visa Tackles Fraud with Advanced AI Technology

Payments giant Visa has broadened its value-added services portfolio through the addition of ARIC Risk Hub from Featurespace, an advanced fraud prevention platform powered by adaptive artificial intelligence. The technology, designed to safeguard banks, acquirers and financial institutions against fraud and financial crime, builds profiles around genuine customer activity to maximise approvals while blocking malicious actors in real time

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The Autonomous Revolution: How Agentic AI Is Reshaping Enterprise Operations

Autonomous AI agents are poised to fundamentally alter business operations across all sectors. These sophisticated systems combine advanced language models with traditional machine learning capabilities to analyse data, set goals, and execute tasks with minimal supervision. As organisations seek competitive advantages through technological innovation, agentic AI emerges as the catalyst for a new era of enterprise automation—one where machines and humans collaborate strategically to solve complex business challenges whilst dramatically improving operational efficiency

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The AI Revolution Reshaping Business Strategy

Gone are the days when gut feelings and historical data alone drove business decisions. Today’s market leaders have a new secret weapon: AI-driven predictive analytics. As companies race to gain competitive advantage, those harnessing the power of AI aren’t just keeping pace—they’re actively shaping the future of their industries. From anticipating market shifts to optimising resource allocation, AI tools have become the difference between reacting to change and creating it

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Digital Transformation Reshapes B2B Media Landscape

Latest research from EssenceMediacom reveals seismic shifts in B2B media consumption patterns, with digital interactions set to dominate 80% of B2B sales by 2025. The global B2B e-commerce market, currently valued at £26 trillion, projects remarkable growth to £57 trillion by 2028. These figures underscore fundamental changes in buying behaviours, particularly as millennials and Generation Z professionals now comprise 75% of B2B decision-makers

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Tech titans clash over OpenAI’s future with $97.4bn offer from Musk

The battle between two of technology’s most prominent figures has reached new heights as Elon Musk launches a bold $97.4 billion takeover bid for OpenAI. This latest development marks a significant escalation in the ongoing rivalry between Musk and Sam Altman, potentially disrupting OpenAI’s ambitious plans for restructuring and expansion

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AI’s Role in the Next Generation of Content

At the intersection of artificial intelligence and creative production, revolutionary tools are reshaping how businesses communicate. OpenAI’s Sora, ChatGPT and Midjourney lead a new wave of AI platforms that enable organisations to produce high-quality content at unprecedented speed and scale. These developments mark a fundamental shift in content creation, offering solutions to age-old challenges of time, cost and resource limitations while maintaining professional standards

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