Author name: Molly Ferncombe

Is investing in influencer marketing a sound strategy? As brands seek to establish authentic connections with consumers, influencers have become valuable partners in converting trust and engagement into tangible business results. The Executive Magazine explores this new era of digital marketing

TikTok has revolutionised the online experience, dethroning Google as the UK’s most popular digital destination. This viral video app has captivated millions, reshaping how we engage with content and highlighting a significant shift in global digital trends. As TikTok continues to soar, its influence extends beyond mere entertainment, heralding a new era in the digital landscape

SMEs face a critical challenge in today’s crowded marketplace: standing out. With inflation, supply chain issues, and rising energy costs adding pressure, the real battleground is digital marketing. In 2024, AI, 5G, and cloud computing offer SMEs a unique chance to outmanoeuvre larger competitors and redefine their market presence

Bentley Motors has embarked on a groundbreaking journey with its first-ever global brand campaign, partnering with IPG-X. This ambitious initiative, ‘How do you Bentley?’, aims to transcend traditional automotive boundaries and establish Bentley as a leading contemporary luxury lifestyle brand

In a rapidly evolving B2B landscape, differentiation is key. Drawing insights from the Merkle B2B Marketing Podcast, we’ve pinpointed five critical areas for marketers to focus on to stand out. This article serves as your guide to navigating these insights, offering a concise blueprint for elevating your brand in today’s competitive market