Author name: Molly Ferncombe

Features Editor at The Executive Magazine

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The Machine Web Revolution: The Future of Search

Google’s AI Mode is transforming how people discover and interact with information online. By replacing traditional search results with AI-generated summaries, it reshapes digital visibility, content strategy, and customer engagement. For organisations, success increasingly depends on establishing authority, producing high-quality content, and being referenced within AI systems. These are the foundations for credibility and sustained market positioning

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How Corporate Culture Drives Digital Dominance

McKinsey research reveals a widening gap in digital performance: while many senior leaders report underwhelming returns on their technology investments, a select group of organisations consistently outpace their peers, often doubling success rates and redefining their market position. The distinction lies not in the tools they adopt, but in how leadership drives cultural change, restructures operations, and embeds strategic decision-making processes. These practices, McKinsey notes, are not industry-specific but widely applicable to any organisation willing to lead with intent and transform from within

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Specialist vs Generalist AI Models in Business

The long-held belief that larger artificial intelligence models inherently deliver better results is facing increasing scrutiny as organisations move into more specialised, professional domains. Recent advances across healthcare, financial services, and the legal sector point to a shift in AI strategy, one where professional-grade reasoning is beginning to outweigh generalised versatility. This evolution challenges the conventional wisdom that scale equals performance, highlighting that in high-stakes, regulated environments, context-specific expertise often proves more valuable than broad capability

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How Content Is Raising Capital for Founders in 2025

Traditional fundraising is evolving as successful founders discover that strategic content creation can be their most powerful tool for attracting investment. By building visibility and demonstrating thought leadership, entrepreneurs are transforming how they approach capital raising. This shift from passive networking to active content engagement offers founders unprecedented opportunities to showcase their vision before stepping into any boardroom

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Net Zero’s Rising Role in Corporate Brand Identity

Corporate boardrooms have witnessed a fundamental shift as climate targets migrate from sustainability reports to strategic planning sessions. Environmental performance now influences brand perception, consumer loyalty, and competitive positioning across industries. Companies that once treated carbon neutrality as regulatory compliance now leverage it as a core differentiator, responding to stakeholder demands for authentic environmental accountability. This transformation reflects a broader evolution where sustainability credentials determine market success alongside traditional financial metrics

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The Line Between Automation and Authenticity in branding

Corporate communications departments face an unprecedented challenge. AI promises to revolutionise content creation at scale, yet the very efficiency it delivers threatens to erode the distinctive voice that differentiates successful brands from their competitors. As algorithms increasingly shape corporate messaging, the question becomes not whether to embrace automation, but how to harness its power without sacrificing the authentic identity that connects with customers and drives business results

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Why You Should Consider a Personal Content Strategy in 2025

Strategic content creation has evolved beyond marketing departments to become a vital leadership asset. Progressive executives now harness thoughtful digital communication to build credibility, establish authority and drive tangible business outcomes. Far from simply maintaining visibility, the judicious development of a content presence offers measurable competitive advantages that compound over time

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Visa Tackles Fraud with Advanced AI Technology

Payments giant Visa has broadened its value-added services portfolio through the addition of ARIC Risk Hub from Featurespace, an advanced fraud prevention platform powered by adaptive artificial intelligence. The technology, designed to safeguard banks, acquirers and financial institutions against fraud and financial crime, builds profiles around genuine customer activity to maximise approvals while blocking malicious actors in real time

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The Autonomous Revolution: How Agentic AI Is Reshaping Enterprise Operations

Autonomous AI agents are poised to fundamentally alter business operations across all sectors. These sophisticated systems combine advanced language models with traditional machine learning capabilities to analyse data, set goals, and execute tasks with minimal supervision. As organisations seek competitive advantages through technological innovation, agentic AI emerges as the catalyst for a new era of enterprise automation—one where machines and humans collaborate strategically to solve complex business challenges whilst dramatically improving operational efficiency

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