In a significant gesture marking the commencement of the 37th America’s Cup, a bottle of Ferrari Maximum Blanc de Blancs was used to christen the new AC75 foiling yacht of Team Luna Rossa Prada Pirelli. This event, taking place at the end of August in Barcelona, signifies the continuation of Ferrari Trento’s esteemed collaboration with Luna Rossa Prada Pirelli, a partnership that first garnered attention during the previous edition in Auckland.
As the Official Supplier, Ferrari Trento will be present at all the team’s celebratory moments, offering a range of its distinguished products. Beyond the acclaimed Trentodoc sparkling wine, team members will also enjoy selections from Gruppo Lunelli’s prestigious portfolio. This includes wines from Tenute Lunelli’s estates in Trentino, Tuscany, and Umbria, Surgiva mineral water, and the renowned Tassoni soft drinks, highlighted by its famous cedrata.
The AC75 yacht of Luna Rossa Prada Pirelli epitomises cutting-edge technological innovation in sailing, reflecting a collaborative effort among leading companies in the sector. The success of this extraordinary vessel is attributed to remarkable teamwork and promises an exceptional performance in the forthcoming races.
Max Sirena, Team Director and Skipper of Luna Rossa Prada Pirelli, expressed his satisfaction, stating, “Ferrari Trento is a historic brand that has celebrated Italy’s unforgettable moments and great successes since 1902. We are therefore very pleased to have Italy’s most awarded Metodo Classico sparkling wine once again at our side for the 37th America’s Cup.”
Matteo Lunelli, CEO of Gruppo Lunelli, remarked on the enduring partnership, “We are honoured to once again accompany the magnificent adventure of Luna Rossa Prada Pirelli with Ferrari Trentodoc sparkling wines and other Gruppo Lunelli creations. These products exemplify the excellence of our country, evoking great emotions among Italians and beyond.”
The shared values of Italian craftsmanship, innovation, and dedication underscore the synergy between Team Luna Rossa Prada Pirelli and Ferrari Trento. The Trento-based company not only embodies the quintessential Italian toast but also carries a vision and innovative spirit intrinsic to every formidable challenge. As Luna Rossa Prada Pirelli prepares to represent Italy at the 37th America’s Cup in Barcelona, the collaboration with Ferrari Trento highlights the extraordinary team effort and the high standards of performance both entities strive to achieve.