Influencer marketing has emerged as a primary component in digital strategies over the last decade. The industry is on track to be valued at an impressive $24 billion by the end of 2024 and shows no signs of slowing down.
With a smartphone alone, almost anyone can build a personal brand and generate a substantial income through an online presence. ...
Influencer Marketing: Is It Worth the Investment?
Is investing in influencer marketing a sound strategy? As brands seek to establish authentic connections with consumers, influencers have become valuable partners in converting trust and engagement into tangible business results. The Executive Magazine explores this new era of digital marketing
Molly Ferncombe
Features Editor at The Executive Magazine