Louis Vuitton has been confirmed as Title Partner of the Formula 1 Louis Vuitton Grand Prix de Monaco 2026, under a multi-year agreement with Formula 1 and the Automobile Club de Monaco. The 83rd edition of one of motorsport’s most celebrated events takes place in June across the streets of Monte-Carlo.
The maison has been part of the Monaco podium since 2021, producing the handcrafted trophy trunk presented to each year’s winner. Over that period, it has marked victories for Max Verstappen in 2021 and 2023, Sergio Pérez in 2022, Charles Leclerc in 2024, and Lando Norris in 2025. The title partnership announcement came towards the end of 2025, as Louis Vuitton entered its second year of a wider official partnership with Formula 1 spanning the full 24-race calendar.
“Becoming title partner of the Monaco Grand Prix was a natural decision, given that our relationship has only grown stronger since 2021, this partnership echoes the values of both the Principality and the Automobile Club de Monaco and allows us to celebrate victory and excellence, making the Formula 1 Louis Vuitton Grand Prix de Monaco 2026 one of the highlights of the season.” Pietro Beccari, Chairman & Chief Executive Officer, Louis Vuitton
The Iconic Trunk
If there’s one thing Louis Vuitton is known for at Monaco, it’s the Trophy Trunk. In 2026, the maison is unveiling its sixth edition, which is a piece that has become instantly recognisable in the world of sport. Handcrafted at Louis Vuitton’s historic Asnières workshops just outside Paris, it features the Monogram canvas in a striking, exclusive red that reflects Monaco’s national colour. The signature “V,” standing for both Vuitton and Victory, appears in white and red, mirroring the Principality’s flag.
Making a trunk like this isn’t quick work. The frames are built from poplar dried for at least four years, the brass hardware mirrors the fittings used on Louis Vuitton trunks since the 1860s, and a single trunk can take up to 60 hours from start to finish. The result is a piece that is truely iconic.
Louis Vuitton on the Circuit
This year, Louis Vuitton isn’t just on the podium, its identity will stretch across the Monte-Carlo circuit like never before. Trackside installations run the length of the event, blending the maison’s signature style with the energy of Formula 1. Even the banners play with motion, turning the Louis Vuitton signature into a visual styled to reflect speed.
The official poster for the 83rd Monaco Grand Prix also brings a change. For the first time, the start-finish straight is highlighted, with the podium positioned right alongside, exactly where the Trophy Trunk will stand when the winner is crowned.
The original motoring maison
Louis Vuitton’s love affair with cars goes back over a century. In 1897, Georges Vuitton spotted the rise of the automobile and began making the first auto trunks, which were sturdy cases designed built to sit on the back of cars and withstand wind and weather. He even developed a durable canvas called “Vuittonite,” which would later evolve into the Monogram we know today.
Fast forward to today, and the same workshop produces Trophy Trunks for some of the world’s most-watched sporting moments, from the America’s Cup and FIFA World Cup to the Ballon d’Or, Rugby World Cup, Paris 2024 Olympics, and of course, Formula 1 at Monaco and across the 24 races of 2026.
The LVMH Vision for Formula 1
Monaco is just one part of LVMH’s 10-year partnership with Formula 1, which kicked off in 2025 and quickly became one of the most thoughtfully executed alliances in the sport. Each maison in the group takes turns as title partner at different races, ensuring luxury is visible at every key moment on the calendar. Louis Vuitton held the Australian Grand Prix in 2025 before turning its attention to Monaco for 2026, while TAG Heuer, also part of LVMH, was the first-ever Monaco title partner in 2024.
Throughout the season, a dedicated Trophy Trunk makes an appearance at all 24 Grand Prix podiums. Each one is handcrafted at Asnières, unique in design, and inspired by the colours and culture of its host nation. At the 2025 Abu Dhabi finale, all 24 trunks were displayed together for the first time, a reminder of how much the maison has accomplished in Formula 1 in such a short time. Monaco, in June, is where that collection truly comes to life.
This June, the 83rd Monaco Grand Prix kicks off the European leg of the FIA Formula 1 season on the streets of Monte-Carlo. When the checkered flag falls and the winner climbs the podium, the sixth edition of the Louis Vuitton Monaco trunk will be waiting and handed to the fastest driver on one of the most unforgiving circuits in the world.