Meet the CEO who tried to kill his own business

Elizabeth Jenkins-Smalley

Elizabeth Jenkins-Smalley

Editor In Chief at The Executive Magazine

Peter Reinhardt, co-founder and chief executive of customer data infrastructure firm Segment tried to shut down his business. Now it's worth £35m.
Reinhardt was determined to kill the idea behind Segment before it was even developed, but he now runs a very successful and rapidly expanding business. Segment is a popular business tool, which allows ...


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