Local Sourcing Reduces Carbon Footprint
The wedding industry typically generates substantial carbon emissions through global supply chains and international shipping. Velo Bianco challenges this model through a deliberate strategy of local material sourcing.
“Fabrics for our bridal pieces are sourced locally where possible,” explains Pakulniewicz. “We pride ourselves on selecting the highest quality tulle, crepe and satin from UK suppliers. This approach not only supports our community but significantly reduces transportation emissions that would otherwise result from long-distance shipping.”
This commitment to local sourcing forms the foundation of Velo Bianco’s carbon reduction strategy. By partnering with nearby suppliers, the company has reduced its Scope 3 emissions by an estimated 40% compared to conventional bridal retailers who predominantly source materials from Asia.
Made-to-Order Model Eliminates Excess Production
Traditional bridal retail operates on wasteful inventory models that lead to unsold stock and resource wastage. Velo Bianco’s made-to-order approach represents a radical departure from this inefficient system.
Every Velo Bianco dress is handmade specifically for each bride after purchase, eliminating the need for maintaining extensive inventory. This sustainable production model prevents the carbon emissions and material waste associated with manufacturing unwanted stock.
“Our handmade approach allows us to create exactly what our customers want, when they want it,” Pakulniewicz notes. “No dress sits unworn in a warehouse, and we produce only what we need. This drastically reduces our material usage and energy consumption.”
The company’s European ateliers employ energy-efficient manufacturing techniques that further minimise their environmental impact. Skilled artisans create each piece using traditional methods that require less electricity than mass production facilities.
Digital-First Strategy Reduces Physical Footprint
Perhaps the most innovative aspect of Velo Bianco’s sustainability approach lies in its online-only business model, which eliminates the environmental costs associated with operating physical retail locations.
Conventional bridal shops require significant resources to maintain—from electricity for lighting and climate control to water usage and commuting emissions from staff and customers. By operating exclusively online, Velo Bianco avoids these environmental impacts altogether.
“Our digital-first strategy wasn’t just about challenging industry norms or increasing convenience,” says Pakulniewicz. “It represents a fundamentally more sustainable approach to bridal retail that dramatically reduces our carbon footprint while offering brides a more flexible experience.”
The company estimates this online model reduces their operational carbon emissions by approximately 75% compared to traditional bridal retailers with physical premises.
Packaging Innovations and Waste Reduction
Wedding dresses traditionally come with excessive packaging that quickly becomes waste. Velo Bianco has transformed this aspect of the bridal experience with innovative packaging solutions.
Their bridal gowns are shipped in recyclable and biodegradable packaging materials. The company uses acid-free tissue paper to protect delicate fabrics during transit, while outer packaging consists of recyclable cardboard and compostable plastic alternatives.
“We’ve eliminated single-use plastics from our packaging wherever possible,” Pakulniewicz explains. “Each element of our packaging has been carefully considered to minimise environmental impact without compromising protection for these precious garments.”
The company also encourages customers to return packaging materials for reuse through a packaging take-back programme, further reducing waste in their operations.
Circular Economy and Second Life Programmes
Recognising that wedding dresses typically see minimal use despite their resource-intensive creation, Velo Bianco has pioneered several circular economy initiatives to extend the lifecycle of their garments.
Their “Pre-Loved” programme facilitates the resale of pre-worn dresses, creating a marketplace for brides who wish to pass their gowns on after their wedding day. This extends the useful life of each garment and prevents these high-quality items from becoming waste.
Additionally, the company’s innovative designs often feature detachable elements like sleeves and overskirts that can be repurposed for other occasions after the wedding, further enhancing the longevity of their products.
The Road to Net Zero
While already leading the bridal sector in sustainability practices, Velo Bianco has committed to achieving Net Zero carbon emissions by 2030. Their comprehensive roadmap includes transitioning to 100% renewable energy for all operations, establishing carbon offset partnerships for unavoidable emissions, and completely eliminating virgin plastics from their supply chain.
“The wedding industry has traditionally been slow to embrace sustainability,” reflects Pakulniewicz. “We believe Velo Bianco can demonstrate that bridal fashion can be both luxurious and environmentally responsible. Our journey toward Net Zero represents our commitment to ensuring brides can celebrate their special day without compromising their environmental values.”
Through these combined initiatives, Velo Bianco exemplifies how innovative business models and thoughtful supply chain management can transform even traditional industries like bridal fashion. As they continue to grow internationally, their sustainability practices offer a template for how luxury brands can successfully balance commercial success with environmental responsibility.