New report names Ferrari as the World’s strongest brand

Picture of Elizabeth Jenkins-Smalley

Elizabeth Jenkins-Smalley

Editor In Chief at The Executive Magazine

World-renowned supercar manufacturer Ferrari has claimed the top spot at the podium for the world’s strongest brand, according to a new report. The Executive Magazine takes a look.

The Italian carmaker was given the number one rating after
its Brand Strength Index (BSI) score – which takes into account factors such as
marketing investment, stak...


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