In a strategic move to expand its global footprint, Rimac Automobili has inaugurated a new showroom in Brussels, Belgium, marking a significant step in the company’s growth trajectory. The showroom, developed in partnership with luxury automotive expert D’Ieteren, reflects Rimac’s commitment to innovation and customer experience.
The Brussels facility, designed to embody the essence of Rimac’s brand identity, features advanced technology including a state-of-the-art Nevera configurator. This integration of technology and design is indicative of Rimac’s dedication to providing an immersive experience for its clientele.
Rimac’s partnership with D’Ieteren extends beyond the showroom’s aesthetic appeal, offering comprehensive aftersales support. This collaboration ensures that Rimac owners will receive exemplary service, backed by Rimac’s proprietary diagnostic tools and a fully digitised aftersales system.
The opening event was graced by distinguished Rimac Group executives, including CEO Mate Rimac, Roni Kert, Head of Sales at Rimac, Hendrik Malinowski, Managing Director of Bugatti Rimac, and David Favest, General Manager for Rimac at D’Ieteren.
Hendrik Malinowski expressed optimism for the brand’s future, citing Rimac’s impressive performance in 2022 and the significance of the Brussels showroom in bolstering the brand’s presence in 2023. He highlighted the strategic importance of D’Ieteren Automotive as a network partner in Belgium and Luxembourg, emphasising their expertise in the luxury automotive sector.
Mate Rimac underscored the timing of the expansion, aligning with the global interest in the all-electric Nevera hypercar. He emphasised the Brussels showroom’s role in introducing Rimac to new clients, describing it as an essential physical gateway to the brand’s innovative offerings.
“Further growth of our partner network comes at an important moment for the brand, as our all-electric Nevera hypercar is finding new homes around the world, delighting and surprising customers with its performance, power, and next-generation technology. Our immersive customer-focused space in Brussels, the symbolic heartbeat of Europe, will introduce the brand to new clients, acting as the perfect physical touchpoint into the world of Rimac and the capabilities of the Nevera.” Mate Rimac – CEO, Rimac Automobili
David Favest of Rimac Brussels commented on the significance of the showroom opening, aligning Rimac’s vision with D’Ieteren’s focus on future mobility. He emphasised the showroom’s role in shaping the hypercar landscape in Belgium and Luxembourg.
With this launch, D’Ieteren joins Rimac Automobili’s elite network of 23 global dealer partners. This network expansion across Europe, America, the Middle East, and Asia is a testament to Rimac’s rigorous selection process, ensuring superior sales and ownership experiences. Dealers within this network receive extensive training, ensuring high standards of customer service and technical expertise.
The Nevera, Rimac’s flagship hypercar, represents a groundbreaking advancement in automotive performance. As the fastest accelerating production car and EV in the world, the Nevera, powered by four bespoke electric motors, redefines hypercar capabilities. Its design facilitates an unparalleled grand touring experience, a feat previously unachievable with existing electric vehicle technology. Limited to just 150 units, the Nevera is a testament to Rimac’s innovative prowess and commitment to exclusivity.
