Rolls-Royce has once again set the benchmark in the realm of super-luxury vehicles with the introduction of the Cullinan Series II. This new iteration not only continues but elevates the Cullinan legacy through innovative advancements and bespoke features tailored to the discerning needs of its clientele.
Enhanced Digital Integration and Design Innovations
With the introduction of the SPIRIT digital interface and integration of the Whispers app, Cullinan Series II offers a seamless digital experience that is both intuitive and sophisticated. The new interior design incorporates a Clock Cabinet vitrine featuring the iconic Spirit of Ecstasy, bringing a touch of elegance to the SUV’s cabin. The incorporation of new botanical materials and advanced crafting techniques further accentuates the cabin’s luxurious feel. The seating, adorned with up to 2.2 million stitches, demonstrates an unmatched attention to detail.
Adaptations to Client Feedback and Usage
Rolls-Royce’s commitment to evolving with its clients’ preferences is evident in Cullinan Series II. This model directly addresses the contemporary luxury landscape and changing client usage patterns, maintaining its status as the most sought-after vehicle in the marque’s impressive lineup. The Black Badge Cullinan Series II, available at launch, offers a bolder aesthetic for those who prefer an edgier interpretation of the Rolls-Royce legacy.
Performance and Versatility
Since its debut in 2018, the Cullinan has been celebrated for its exceptional off-road capabilities and the unparalleled comfort of its ‘magic carpet ride.’ The Series II enhances these features, ensuring that the vehicle remains the definitive choice for both rugged terrains and serene journeys. The Cullinan’s 6.75-litre V12 engine continues to deliver remarkable performance, making it a preferred choice among the marque’s affluent clientele.
Urban Appeal and Self-Driving Trends
The design enhancements in Cullinan Series II reflect its increasing popularity in urban settings. Notable features include the vertical emphasis in the lamp design and a new illuminated grille, which enhances its commanding presence. With nearly all owners now driving their own vehicles, the design has been optimised for personal use, reflecting the shift towards self-driving among luxury consumers.
Sophisticated Exterior and Interior Updates
The exterior of the Cullinan Series II features refined lines and an updated air intake design, contributing to a visually striking stance. The new 23-inch wheels underscore its robust elegance. Inside, the vehicle boasts innovations such as a pillar-to-pillar glass-panel fascia and the integration of the SPIRIT operating system. The Spirit of Ecstasy Clock Cabinet and an updated rear entertainment system enhance both aesthetic appeal and functionality.
Materials and Craftsmanship
The interior showcases materials inspired by nature, with new additions like Grey Stained Ash and Duality Twill, a fabric derived from bamboo. These elements reflect Rolls-Royce’s commitment to craftsmanship and luxury. The newly developed Placed Perforation technique adds a unique artistic touch to the leather interiors, inspired by the natural environment surrounding the Home of Rolls-Royce.
In Conclusion
The Cullinan Series II represents a significant milestone for Rolls-Royce, as it continues to redefine luxury in the SUV segment. With its sophisticated updates and responsive design changes, the Cullinan Series II not only meets but anticipates the desires of its elite clientele, ensuring that Rolls-Royce remains at the forefront of the luxury automotive industry.
