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The Power of Language in Marketing

Elizabeth Jenkins-Smalley

Elizabeth Jenkins-Smalley

Editor In Chief at The Executive Magazine

Bryony Thomas, Author & Founder of Watertight Marketing writes for The Executive Magazine on the power of language in marketing.
I’m willing to bet that you’re already keenly aware that words matter in marketing. A skilled copywriter will work hard to craft compelling materials. Many hours, and thousands of pounds, will go into testing headlin...


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