Technology leader Vita Mojo has appointed Charlie Horrell as Chief Executive Officer, marking a significant milestone in the company’s trajectory. The strategic appointment brings over two decades of senior leadership expertise to the organisation, which currently powers operations for more than 150 restaurant and hospitality brands worldwide.
The leadership transition arrives during a period of remarkable momentum, with the company achieving 40% year-over-year growth while expanding its customer portfolio throughout 2025. Horrell’s proven track record in scaling technology enterprises positions Vita Mojo to strengthen its market presence and accelerate innovation in the hospitality sector.
Building on established success
Vita Mojo’s technological solutions have transformed operations for an impressive roster of established brands including Subway, Wasabi, LEON, GAIL’s, and Rosa’s Thai. The company’s versatility extends to supporting rapidly expanding enterprises such as Dave’s Hot Chicken UK and Sandwich Sandwich, demonstrating its capability to serve diverse market segments with tailored technology solutions.
The appointment follows Horrell’s successful tenure as CEO of Imagen, where he led the cloud-native media management platform through to its acquisition by Reuters in 2023. His extensive experience in driving technological innovation and operational efficiency aligns seamlessly with Vita Mojo’s mission to revolutionise hospitality operations through advanced software solutions.
Leadership transition and future vision
Nick Popovici, co-founder and outgoing CEO, leaves behind a legacy of transformation, having guided Vita Mojo from its conceptual stages to its current position as an industry pioneer.
“After nearly a decade with Vita Mojo, I feel very proud of everything we have accomplished. The company is in a strong position, and I’m confident that Charlie will guide Vita Mojo to its next stage.”
Nick Popovici – Co-Founder, Vita Mojo
Horrell expressed enthusiasm about joining the organisation, stating, “The company has already established itself as a game-changer in the restaurant tech space. I’m looking forward to building upon that legacy while working with the team to transform operations for our customers.”
Strategic investment and growth outlook
Battery Ventures, the lead investor since 2022, has expressed strong support for the leadership transition. Morad Elhafed, general partner at Battery Ventures, highlighted Horrell’s impressive background in leading technology-driven companies and expressed confidence in his ability to build upon the existing momentum.
The appointment reflects Vita Mojo’s commitment to maintaining its growth trajectory while delivering innovative solutions that enable restaurant businesses to optimise their operations and profitability. Under Horrell’s leadership, the company aims to expand its influence in the global hospitality technology sector while continuing to develop cutting-edge solutions for its diverse client base.
Market impact and future developments
The company’s sustained growth trajectory reflects the increasing demand for sophisticated operational solutions in the hospitality sector. Vita Mojo’s technology continues to attract both established brands and emerging players seeking to enhance their operational efficiency through advanced software solutions.
With Horrell at the helm, Vita Mojo is positioned to strengthen its market presence while developing new innovations that address evolving industry challenges. The company’s focus remains on delivering practical, results-driven solutions that enable hospitality businesses to thrive in an increasingly competitive market landscape.
