Why Purpose Matters

Picture of Elizabeth Jenkins-Smalley

Elizabeth Jenkins-Smalley

Editor In Chief at The Executive Magazine

John O’Brien MBE author of ‘The Power of Purpose’ along with Andrew Cave talks to The Executive Magazine on how purpose can power performance.
A key trend which has emerged over the last ten years is that of “Purpose”. I have spent twenty-five years in the interface between business and society, championing what is often referred to as Corporate S...


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