Dentsu UK and Ireland has announced the appointment of Indy Saha as Chief Experience Officer (CXO), joining its senior leadership team. This newly established role aims to enhance Dentsu’s capacity to deliver unique advantages to brands by integrating customer experience specialists from Dentsu Creative and Merkle.
Saha’s mandate includes scaling Dentsu’s experience capabilities to address clients’ current business challenges creatively and to prepare them for future success. By unifying experience specialists within the Dentsu group, Saha will lead an integrated community to transform customer interactions with brands. He will report to Anne Stagg, CEO UK&I, Dentsu CXM and Merkle, and Jessica Tamsedge, CEO UK&I, Dentsu Creative, providing a cohesive approach to both practices.
“This role underscores our commitment to being our clients’ integrated growth partner, importantly putting innovation at the heart of our ability to transform brands. Indy joins us at such an exciting time, as we fully integrate our experience offering across the group to deliver a truly unique proposition propelled by both data and creativity that enables our clients to be future ready. I’m excited about what we can achieve together – welcome to the team Indy!”
Anne Stagg – CEO UK&I, dentsu CXM and Merkle
This strategic appointment comes at a pivotal moment when leading brands prioritise customer experience, supported by technology and innovation. By emphasising the synergy of CXM, creativity, and media, Dentsu aims to foster growth by unlocking new value, crafting new experiences, and driving new behaviours—all aligned with the Sanpo Yoshi philosophy of benefiting people, business, and society. This approach will create a tangible impact for brands through experience design and the application of emerging technologies.
Indy Saha brings nearly 30 years of experience to Dentsu, having previously served as Executive Design Director at IDEO. His career spans significant roles at Brunswick, McKinsey, Google Creative Lab, TBWA\London, Xbox, and Adidas. Throughout his tenure, Saha has connected customer experience with marketing, product, and commerce solutions to support client growth by creating integrated digital experiences, fluid design systems, innovative products, services, and business models utilising cutting-edge technologies.
“I’m so excited about this opportunity. I believe dentsu are uniquely positioned to be able to combine class-leading data, technology and talent, with customer-centred design and creativity to radically reimagine the way we make a difference to our clients’ business.”
Indy Saha – Chief Experience Officer UK&I, dentsu
As the world’s sole integrated growth partner delivering business transformation at the intersection of consultancy, creativity, and data, this role further empowers Dentsu to innovate for impact. Saha commenced his role on May 13, 2024.