Laurent Claquin to Assume Chief Brand Officer Role at Kering

Laurent Claquin, a distinguished leader with nearly two decades of experience at Kering, steps into the role of Group Chief Brand Officer. This strategic move signals a renewed commitment to strengthening its corporate identity and enhancing global visibility under Claquin’s seasoned expertise
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Alice Weil

Features Editor at The Executive Magazine

Kering is pleased to announce the appointment of Laurent Claquin as Group Chief Brand Officer, effective July 1, 2024. In this role, Claquin will join the Executive Committee and report to Jean-Marc Duplaix, Deputy CEO of Kering responsible for Operations and Finance.

The establishment of this position underscores Kering’s commitment to elevating its corporate brand, aiming to enhance visibility and influence. Claquin will be tasked with defining and coordinating Kering’s communications across all regions, ensuring a unified and consistent message through both internal and external channels.

In addition to his primary responsibilities, Claquin will support Kering’s Houses by amplifying their communication efforts and developing high-profile events to bolster their initiatives.

Claquin has a distinguished history with Kering, having served as President of Kering Americas since 2012. He joined the group in 2005, holding several leadership positions including Senior VP of Communications and Head of Corporate Social Responsibility. He also served as CEO of Tomas Maier from 2017 to 2018.

Claquin’s career began as a consultant at PricewaterhouseCoopers, followed by various roles at the Jeu de Paume, the Centre Pompidou, and as Chief of Staff to the French Minister of Culture and Communication. He is a graduate of ESC Rennes School of Business, Exeter University, and Université Paris VIII.

Kering, a global luxury group, oversees the development of prestigious Houses in fashion, leather goods, and jewelry, including Gucci, Saint Laurent, Bottega Veneta, Balenciaga, Alexander McQueen, Brioni, Boucheron, Pomellato, DoDo, Qeelin, and Ginori 1735, as well as Kering Eyewear and Kering Beauté. With creativity at the core of its strategy, Kering enables its Houses to push the boundaries of creative expression while shaping the future of luxury in a sustainable and responsible manner. This philosophy is encapsulated in Kering’s signature: “Empowering Imagination.” In 2023, Kering employed 49,000 people and reported revenues of €19.6 billion.

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