Fernando Alonso Unveils BOSS x Aston Martin 24 Collection

Introducing the BOSS x Aston Martin 2024 capsule collection, where unparalleled luxury meets high-performance innovation. This exceptional collaboration, fronted by Fernando Alonso, seamlessly blends BOSS's sartorial sophistication with Aston Martin's automotive excellence. The result is a collection that promises to redefine luxury fashion with its unique combination of style and engineering prowess
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Aaron Kelly

Motoring Editor at The Executive Magazine

The intersection of high fashion and high-performance automotive design has been masterfully achieved with the launch of the inaugural BOSS x Aston Martin capsule collection. This collaboration marks the first confluence of the esteemed fashion house BOSS and the ultra-luxury sports car brand Aston Martin, promising a fusion of elegance and engineering prowess. With plans to introduce two capsule collections annually, this partnership is set to redefine luxury in both realms.

Scheduled to debut ahead of the Fall/Winter 2024 season, the collection exemplifies a commitment to both style and function. Key pieces are crafted from premium materials, including superfine merino-wool jersey and a unique carbon-fibre and cotton denim blend, reflecting a dedication to high-performance fabrics that align with Aston Martin’s engineering ethos.

Among the standout items are the three-layer bonded wing collar jacket, distinguished by its sealed seams, and the adaptable three-in-one mac coat, which includes a detachable quilted jacket. These outerwear pieces not only showcase exceptional craftsmanship but also emphasise versatility and functionality.

For enthusiasts with a penchant for automotive-inspired fashion, the collection offers a range of standout designs. The bonded hybrid jacket, featuring a packable hood, and the padded barracuda jacket, adorned with a carbon-fibre print and water-reactive Aston Martin logo, are particularly notable. Additionally, the calf nappa leather biker jacket with a bomber collar provides an audacious nod to automotive aesthetics.

The collection’s offerings extend to an array of tops, including elevated T-shirts crafted from breathable merino-wool jersey, luxurious silk-cotton polo shirts, and an easy-care overshirt with performance-driven mesh details. Complementing these tops are trousers that blend innovation with comfort—stretch-cotton pleated chinos with wrinkle-free properties and jeans woven from a stretch-cotton and carbon-fibre yarn blend.

Design elements are meticulously curated to reflect Aston Martin’s distinctive style. Quilted detailing on select garments pays tribute to the sumptuous leather interiors of Aston Martin vehicles, while the colour palette—comprising shades such as white, pale grey, opal green, and dark mink—mirrors the sleek aesthetics of the brand’s luxury cars. Furthermore, hardware details, including zip pullers, cord ends, and snap buttons, draw inspiration from Aston Martin’s automotive designs, with features like a unique cord adjuster echoing the aluminium oil filler cap from the bespoke Q by Aston Martin service.

The collaboration is brought to life by Fernando Alonso, the celebrated driver for Aston Martin Aramco Formula One Team and a BOSS brand ambassador. Alonso reflects on the partnership, stating, “Both BOSS and Aston Martin stand for commitment, innovation, performance, and iconic style. I can’t wait for fans to experience the energy that both brands have brought to this collaboration.”

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