Author name: Elizabeth Jenkins-Smalley

Transformative market conditions demand a new approach to C-suite conversations about marketing effectiveness. Chief Executives who challenge their CMOs with strategic questions drive measurable growth and competitive advantage in today’s complex business environment. Caroline Hodson, Managing Director and Founder of WoolfHodson, examines the five essential questions every CEO must ask to align marketing investments with business objectives and deliver tangible results in this exclusive contribution for The Executive Magazine

Formula One continues its remarkable financial trajectory with revenue reaching £2.74 billion in 2024, marking the fourth consecutive year of growth for the global motorsport series. Behind the roaring engines and champagne celebrations lies a sophisticated business model that has transformed a racing championship into one of the world’s most valuable sporting properties

Manchester United defender Diogo Dalot has made a strategic €1 million investment in personalised nutrition company Bioniq, following the path of his Portuguese teammate Cristiano Ronaldo who became a major stakeholder earlier this year

Modern banking faces unprecedented technological transformation challenges, yet despite global technology spending in the sector increasing by 9% annually—outpacing revenue growth of 4%—quantifying returns remains elusive. Recent McKinsey research reveals that technology investments must align with specific value drivers to deliver meaningful shareholder returns

Stockholders from both advertising giants have overwhelmingly endorsed the proposed acquisition, setting the stage for what could become the most significant consolidation in the marketing services sector in recent years. The merger, valued at billions, promises to reshape the competitive landscape of global marketing communications. This landmark deal unites two powerhouses with complementary strengths in data analytics, creative services, and media expertise