Unlocking Growth: The Crucial Role of B2B Relationships in UK’s Economic Future
Robust B2B relationships are crucial for the government’s growth and productivity goals. Despite their importance, the UK has a history of notable failures like the London Underground partnership collapse. Research by SHAPE International and MiGSO-PCUBED highlights key principles for successful B2B interactions, emphasising the need to adopt these insights to achieve national economic ambitions
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