Author name: Elizabeth Jenkins-Smalley

Editor In Chief at The Executive Magazine

The EU’s AI Act: A Guide for Executives

The European Union has established the world’s first comprehensive AI framework, creating opportunities for businesses to build competitive advantage through responsible development. The AI Act, effective 1 August 2024, provides clear guidelines helping organisations demonstrate ethical technology commitment whilst accessing European markets. This legislation offers structured AI development approaches that strengthen customer relationships and position companies as industry leaders

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Podcast: AI & Brand Trust with Virgin Group Global Head of Digital

Former Virgin Group Global Head of Digital Alex Hunter joins Kat Finch on the ServiceNow Executive Circle podcast to discuss the evolving landscape of customer experience in an AI-driven world. Drawing from his experience launching Virgin America and advising contemporary brands, Hunter explores how businesses can harness artificial intelligence to enhance rather than replace human connection

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Insight to Impact: AI Strategies Fuelling Business Growth

According to the Avanade AI Value Report 2025, mid-market companies are approaching AI with purpose and optimism. While 96% use AI to guide decisions, only 26% fully trust outputs, reflecting measured adoption. Organisations are gaining experience with proven platforms, investing in workforce capability, and embedding responsible practices, turning AI into a driver of both immediate value and future growth

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Building a Hybrid Workforce: How AI is Shaping the Future of Work

Organisations are rethinking talent in the age of AI. Microsoft’s 2025 Work Trend Index shows 78% of leaders are exploring AI-specific roles, while hybrid teams combine human insight with digital capability. Organisations that integrate AI thoughtfully, empower employees, and redesign workflows are unlocking growth, innovation, and strategic advantage, positioning themselves to lead in the workforce of tomorrow

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Why the Office Still Matters: Building a Workplace Value Proposition

The modern British workplace faces a clear challenge: with hybrid work firmly established, employers must make office time genuinely worthwhile. Transport Statistics Great Britain reports an average 30-minute commute each way, while research from King’s College London reveals employee resistance to rigid mandates. Success now depends on compelling workplace value propositions that inspire presence, not enforce it

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How Generative AI Transforms Data into Revenue

Leaders today face a paradox: while data volumes have surged, extracting genuine commercial value remains difficult. Research from MIT’s Center for Information Systems Research shows top-performing organisations derive significantly more revenue from data than peers, while McKinsey finds around one-third of global companies see untapped potential. Generative AI converts static information into intelligence, enabling automated decisions and new revenue streams

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Driving The Future: Revolut Becomes Audi F1 Title Partner

Revolut, the global financial technology platform with over 60 million customers, will become the title partner of the future Audi F1 Team from the 2026 season. This strategic alliance unites two European powerhouses, Revolut and Audi, in a collaboration designed to elevate fan engagement and embed next-generation financial solutions into team operations

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Executive Interview: Kumar Muthalagappan

In an exclusive interview with The Executive Magazine, entrepreneur and philanthropist Kumar Muthalagappan OBE discusses his transition from leading successful ventures across finance, property, and clinical research to establishing the KM Foundation, a strategic approach to philanthropy that applies business principles to create lasting community impact

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