AI is revolutionising technology, and Goldman Sachs Research underscores Europe’s pivotal role in this transformation. With significant investments flowing into digital enablers, European tech companies are on the cusp of remarkable growth and innovation. This influx of capital is setting the stage for a new era in the continent’s technology sector
The Ripple Effect of AI Investment in Europe’s Technology Sector Read More »
As artificial intelligence revolutionises business, the role of Chief AI Officer is gaining attention. With new mandates and growing interest, executives must ask: is it time to invest in a CAIO, or is this just another trend?
Chief AI Officer: Essential Strategy or Trendy Overreach? Read More »
TikTok has revolutionised the online experience, dethroning Google as the UK’s most popular digital destination. This viral video app has captivated millions, reshaping how we engage with content and highlighting a significant shift in global digital trends. As TikTok continues to soar, its influence extends beyond mere entertainment, heralding a new era in the digital landscape
TikTok Ousts Google as the UK’s Favorite Online Destination Read More »
SMEs face a critical challenge in today’s crowded marketplace: standing out. With inflation, supply chain issues, and rising energy costs adding pressure, the real battleground is digital marketing. In 2024, AI, 5G, and cloud computing offer SMEs a unique chance to outmanoeuvre larger competitors and redefine their market presence
Outshine Competitors With Advanced Digital Marketing for SMEs in 2024 Read More »
Bentley Motors has embarked on a groundbreaking journey with its first-ever global brand campaign, partnering with IPG-X. This ambitious initiative, ‘How do you Bentley?’, aims to transcend traditional automotive boundaries and establish Bentley as a leading contemporary luxury lifestyle brand
Bentley Launches Its First Global Brand Campaign in Partnership with IPG-X Read More »
In a rapidly evolving B2B landscape, differentiation is key. Drawing insights from the Merkle B2B Marketing Podcast, we’ve pinpointed five critical areas for marketers to focus on to stand out. This article serves as your guide to navigating these insights, offering a concise blueprint for elevating your brand in today’s competitive market
Five Key Areas for B2B Marketers to Shine: A Blueprint for Today’s Business Landscape Read More »
