Summer 2026 finds the Mediterranean and its neighbouring coastlines dressed head to toe in fashion’s finest prints. Gucci has planted its Flora motif on the sands of Monaco, Burberry has turned the Aegean turquoise at Greece’s One&Only Aesthesis, and Missoni has coloured Ibiza’s largest pool in emerald and blue. Further along the coast, Jacquemus has struck out for Turkey, while Off-White has made it’s mark on Marbella.
Gucci Blooms in Monaco
La Rose des Vents sits on the Larvotto waterfront, one of the more exclusive stretches of Monte Carlo’s coastline, and this summer it has become the stage for Gucci’s most personal Riviera project yet. The takeover, running from May through October, marks the 60th anniversary of the house’s Flora motif, a design first created in 1966 by artist Vittorio Accornero at the request of Rodolfo Gucci as a gift for Princess Grace of Monaco. Composed of blooms rendered in 37 distinct colours, the print now covers sunbeds and parasols across the club, alongside a floral installation by Belgian artist Mark Colle and a custom Gucci bicycle parked poolside.
The house marked the occasion with a gathering at the club on 6 June, drawing guests during Monaco Grand Prix weekend, and has released a capsule of ready-to-wear and accessories in shades of red, available exclusively through the Monte Carlo boutique and online. It is a fitting spot for the celebration: the scarf that started it all was commissioned in Milan for a princess who would go on to make Monaco her home, and sixty years later the print has returned to the coastline that shaped it.
Burberry turns the tide in Greece
One&Only Aesthesis sits within a protected forest reserve in Glyfada, on the Athenian Riviera, a resort that once served as a filming location in the 1950s and 60s and still carries something of that cinematic mood. Burberry’s takeover, running from June to October, reworks the brand’s signature House Check in a new turquoise colourway inspired by the surrounding waters. The pattern spreads across the main pool area and gardens, and extends to the tennis and padel courts, while custom buggies and bicycles let guests explore the grounds in style.
Those booking a stay can arrange a private styling appointment at a Burberry boutique before arrival, or at the brand’s Athens store once in residence, with the resort’s own boutiques stocking the 2026 High Summer collection alongside polo shirts, bikinis and Margate bags crafted in raffia hand-crocheted into the House Check.
Missoni colours Ibiza’s biggest pool
OKU Ibiza sits on the island’s quieter west coast near Cala Gració, and its 50-metre pool, the largest on Ibiza, has become the setting for the Missoni Resort Club. Custom sunbeds, towels and sofas carry the house’s signature zigzag pattern in deep blue, ocean turquoise and emerald green, a palette chosen to echo the island’s own seascape. The collaboration also brought the launch of Missoni’s first boutique in Ibiza, created together with Ibiza Gallery.
The pairing suits its surroundings well. OKU Ibiza, with its 185 rooms and suites, four-bedroom villa with private pool, two restaurants and spa, has built its reputation on a quieter, more understated form of luxury, and Missoni’s stripes bring colour to that setting without overwhelming it. Now in its second summer, the partnership has settled into something closer to a fixture than a one-off pop-up.
Jacquemus stripes the Turkish coast
Having spent last summer on the shores of Monaco, Jacquemus has this year moved its beach takeover to the Mandarin Oriental, Bodrum, setting up along the hotel’s Blue Beach in Paradise Bay on Turkey’s Riviera. Black-and-white striped umbrellas and sun loungers line the sand, while backgammon sets, paddle boards, beach paddle rackets and buggies have all been personalised for the occasion. A 98-square-metre pop-up boutique on site carries the brand’s Resort 2026 Plage collection.
The takeover runs until October and gives guests full run of the surrounding waters, a detail that suits Jacquemus’s playful, sun-soaked aesthetic rather well. Where the Monaco edition leaned into Riviera glamour, the Bodrum project trades polish for something a little more relaxed, using the stripes and monochrome palette to bring a distinctly French sensibility to the Turkish coast.
Off-White lands in Marbella
Along the Playa Real de Zaragoza, La Plage Casanis has taken a different route for its summer refresh, teaming up with Off-White for a project that launched on 13 June and runs through the season. The brand has no permanent retail presence anywhere on the Costa del Sol, making the on-site pop-up store a rare opportunity for its followers.
Off-White’s signature blue palette and cross-arrow motif now appear across the restaurant, sand area, sunbeds and Balinese beds, built around a concept the brand calls Days Off, an invitation to slow down and disconnect.
An exclusive capsule of T-shirts, tops and limited-edition seasonal pieces is available only at the club, and the collaboration opened with a beachfront dinner attended by creatives, journalists and invited guests. Behind the project sits Bluestar Alliance, the company that acquired Off-White and has continued to develop its presence through partnerships of this kind.
Combined with La Plage Casanis’s existing Sunday Sunset Ritual and a kitchen led by chef Fabian Cangas, the club now offers a rare meeting point between streetwear culture and the more traditional rhythms of a Marbella beach day.